GI Joe Is One Of The Top 100 Most Influential Toys

TIME Magazine has picked GI Joe as one of the top 100 most influential toys from 1923-present. Allie Townsend of TIME writes:

In 1964, during the Cold War, a new kind of “doll” emerged on the toy scene — and this one wasn’t sitting still. Marketed to boys, Hasbro’s G.I. Joe was a moving, talking “action figure” that came with a volume of war accoutrements that would make Barbie’s shoe collection seem frugal in comparison. Hasbro established the character as a macho war hero and, more importantly, the anti-Ken. Though they were nearly the same size, Hasbro’s marketing campaign couldn’t have been clearer: This was a boy’s toy. Depending on your household, G.I. Joe was either carrying out dangerous missions of war or driving Barbie around in her pink convertible, but he never suffered from an identity crisis. Along with the toy, Hasbro fostered a series of comics, a television series, video games and even a feature-length film.

While the 12″ GI Joe figures started it all, the 3.75″ scale figures have been popular since their introduction in 1982, with even more companies embracing the popular scale now. Through the years, GI Joe has evolved over the years, and Hasbro will be kicking off the GI Joe 30th Anniversary(the anniversary referring to GI Joe A Real American Hero) line later this Fall, with modern interpretations of classic, iconic items mixed with toys from the ongoing GI Joe Renegades series. Through all the ups and downs, GI Joe is still here, nearly 50 years after its debut.

Discussion / Comments (Jump to this Thread on the Forum)

  1. SilverOptimus's Avatar SilverOptimus says

    "G. I Joe" has made it to the Time Magazines All-Time 100 Greatest Toys list, today.

    "In 1964, during the Cold War, a new kind of "doll" emerged on the toy scene and this one wasn't sitting still. Marketed to boys, Hasbro's G.I. Joe was a moving, talking "action figure" that came with a volume of war accoutrements that would make Barbie's shoe collection seem frugal in comparison. Hasbro established the character as a macho war hero and, more importantly, the anti-Ken. Though they were nearly the same size, Hasbro's marketing campaign couldn't have been clearer: This was a boy's toy. Depending on your household, G.I. Joe was either carrying out dangerous missions of war or driving Barbie around in her pink convertible, but he never suffered from an identity crisis. Along with the toy, Hasbro fostered a series of comics, a television series, video games and even a feature-length film."

    G. I. Joe is not alone. Hasbros My Little Pony and Transformers also made it to the 100 most influential toys from 1923 to the present.

    Check out the full list at Time.com.

    Congratulations G. I. Joe!

  2. SilverOptimus's Avatar SilverOptimus says

    Quote:
    Originally Posted by brock Samson View Post
    Where is Lego? This writer is a moron.
    Final entry of "1940s".

  3. joedelta's Avatar joedelta says

    Are parents and some grandparents had alot of the same stuff as we did as kids(legos, potatoe head, barbie, gijoe). So why do they bitch they didnt have toys like we did? lol

  4. RuckusJr has no avatar! RuckusJr says

    This list loses all credibility with the inclusion of Zhu Zhu pets and Ferbie.

  5. Red Herring has no avatar! Red Herring says

    I didn't actually click the link, did Visionaries make the cut?

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