At the end of the G. I. Joe: Retaliation US Trailer #2, you may have noticed a website to visit. This website; named Cobra Special Forces is part of a viral campaign for the upcoming movie. These days, Viral Campaigns are an essential part of any movie. These help spread the word and keep people excited. If you all will recall, even Rise of Cobra had a viral campaign. Although the Cobra Special Forces viral campaign is in its infant stage, this has a potential to grow. Which is why the participation of G. I. Joe fans are important… even if you are a Joe supporter than a Cobra one.
If you visit the website, they’ll tell you that…WE REQUIRE GREATNESS OF OUR COBRA SPECIAL FORCES, EVERY MEMBER IS AN ESSENTIAL PART OF THE TEAM, JOIN COBRA AND SHOW US WHAT YOU ARE MADE OF. Then, you will undergo a memory challenge and a spatial recognition challenge that will earn you the following ranks:
MERCENARY
MERCENARY AND YOU PROVIDE RESULTS. BE DISCREET AND GET THE JOB DONE WELL.
VIPER
CRUCIAL MEMBER OF THE BATTLE INFANTRY AND SUPPORT. VIPERS ARE THE FOOT SOLDIERS.
SPECIALTY VIPERS
AN ADVANCE VIPER, WHICH RANGE FROM EELS, TECHNO-VIPERS, TELE-VIPERS AND ADDITIONAL FIELD VIPERS. HIGHLY TRAINED IN THEIR RESPECTIVE SPECIALTY AND CALLED UPON WHEN NEEDED.
BLUE SHIRTS
STEP ABOVE THE STANDARD COBRA. BLUE SHIRTS TEND TO BE HIGHLY INTELLIGENT AND ADEPT ON THE BATTLEFIELD.
CRIMSON GUARD
PART OF THE COBRA SPECIAL FORCES, RESERVE UNIT. TOO VALUABLE FOR BATTLEFIELD, THIS IS THE HIGHEST ECHELON OF THE COBRA SPECIAL FORCES.
After that, you can join the Official Facebook Page… the more your friends join, higher your rank will be. The page even let us take a glimpse of scenes from the movie.
On a very happy note, we can see that this viral campaign is slowly spreading. Some sites even discuss the social aspects of the campaign with arguments such as “Forget G.I. Joe, sometimes what’s right or wrong is determined on our will and/or ideas of making the world a better place – ‘One man’s terrorist, is another man’s hero.’“. Popular movie viral websites are excited by this development as well. This is definitely another indication of the fact that Retaliation is doing it right.
Take a look at 2 scenes from the movie revealed by the Facebook page, after the jump.
Dolemite says
COBRA SPECIAL FORCES
It's a neat little viral tie-in website for the movie where you have to take tests in order to join Cobra. It requires that you sign in through Facebook, but it only accesses info you made public. I haven't really messed around with the "tests" yet, but it looks pretty cool.
Dreadnok Rocksteady says
I signed up! Not normally my style, considering that Stalkbook royally pisses me off, but it was kinda cool. There's two tests, the first is to memorise 6 numbers in symbol order (like dots on a dice), and the second is to pick a flat layout plan version of a multi coloured cube that is permanently rotating on screen.
I was awarded the position of mercenary!
orezona says
711696
option 3
I'm a Cobra Viper now!
(pretty sure if you are breathing and can pull a trigger you're qualified to join Cobra...)
Sciencefriction says
I'm a Merc.
Grand Slam says
You've qualified for the specialty vipers division of thecobra special forces.
You are an advance viper, which range from eels, techno-vipers, tele-vipers and additional field vipers. Highly trained in their respective specialty and called upon when needed.
MeLikeJinx says
Wut? I'm not joining the bad guys. Yo Joe!
firefox91 says
To me, something that goes viral just happens spontaneously. Trying to make a viral campaign is just plain advertising.
GeneralxRon says
You think they might "Hack" your FB account if you log in thru that way..lol
Lantern_Lad says
Cobra Viper here!
Sciencefriction says
Moved up to Specialty Viper, I can't for the life of me figure out how to do better, lol.
Keep reading: Join The Cobra Special Forces! - Page 2
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