After applying for Micronauts related character trademarks for the first time in Hasbro history just last month (previously belonging to MIC Holdings), Hasbro has now renewed their G. I. Joe trademark under the category of Entertainment Services at the United States Patent & Trademark Office.
This may not sound like an exciting news but the timing fits perfectly with their plans for the Hasbro Cinematic Universe.
The trademark status of G. I. Joe under the Entertainment Services category switched to Dead back in June 2014. The renewal has come 2 and a half years later and it’s a welcoming sign.
The category consists “presentation of works of visual art or literature to the public for cultural, entertainment, amusement, recreation or educational purposes”.