Today, the L.A. Times shared an article written by Mr. David Ng entitled “Looking beyond ‘Transformers,’ Hasbro wants to create its own Marvel-sized movie universe”.
Now, one would naturally assume that the conversation included Hasbro’s profits and such, and you’d be correct. The article discusses all that’s on the horizon for Hasbro and Allspark Studios. There’s Transformers (of course), an animated release of My Lil Pony in October…but finally, I’m happy to report that there’s G.I.Joe movie news. With that said, my friends, stay open minded as I share the following from the article:
The company also has big plans to team up with Paramount again on movies featuring a rebooted G.I. Joe with a revamped look intended to appeal to younger audiences.
The action-figure line was turned into a movie in 2009, with a sequel four years later. Both “G.I. Joe” movies were modest box-office successes and didn’t generate the level of global appeal as the “Transformers” movies.
Simon Waters, who oversees consumer products at Hasbro Studios, said the company wants to take “a more millennial approach.”
“The world has changed, and I think you’re going to see G.I. Joe changing with it,” he said. “There’s going to be a much more contemporary approach to the whole franchise, and that will allow us to develop different characters.”
Davis added: “We hope to create a head snap. It’s a different kind of ‘Joe’ — one that still resonates with ‘Joe’ fans but brings in an uninitiated audience and expands the audience internationally and domestically.”
The piece goes on to discuss the possibility of M.A.S.K. and other properties, but for now, let’s digest the information shared just above: G.I.Joe is changing. Whether we want to accept it or not, we have to agree that if our beloved brand is to survive, it’s time for a long overdue overhaul.
Thanks go to Tom Brooks & Sam Sears from the G.I.Joe and 1:18th Fan Group on Facebook for the heads up on this piece; Definitely a topic that deserves discussion. What say you? Sound off after the break.
C.I.A.D. says
Today, the L.A. Times shared an article written by Mr. David Ng entitled "Looking beyond 'Transformers,' Hasbro wants to create its own Marvel-sized movie universe".
Now, one would naturally assume that the conversation included Hasbro's profits and such, and you'd be correct. The article discusses all that's on the horizon for Hasbro and Allspark Studios. There's Transformers (of course), an animated release of My Lil Pony in October...but finally, I'm happy to report that there's G.I.Joe movie news. With that said, my friends, stay open minded as I share the following from the article:
The company also has big plans to team up with Paramount again on movies featuring a rebooted G.I. Joe with a revamped look intended to appeal to younger audiences.
The action-figure line was turned into a movie in 2009, with a sequel four years later. Both "G.I. Joe" movies were modest box-office successes and didn't generate the level of global appeal as the "Transformers" movies.
Simon Waters, who oversees consumer products at Hasbro Studios, said the company wants to take “a more millennial approach.”
“The world has changed, and I think you’re going to see G.I. Joe changing with it,” he said. “There’s going to be a much more contemporary approach to the whole franchise, and that will allow us to develop different characters.”
Davis added: “We hope to create a head snap. It’s a different kind of ‘Joe’ — one that still resonates with ‘Joe’ fans but brings in an uninitiated audience and expands the audience internationally and domestically.”
The piece goes on to discuss the possibility of M.A.S.K. and other properties, but for now, let's digest the information shared just above: G.I.Joe is changing. Whether we want to accept it or not, we have to agree that if our beloved brand is to survive, it's time for a long overdue overhaul.
Thanks go to Tom Brooks & Sam Sears for the heads up on this piece; Definitely a topic that deserves discussion. What say you?
JediJones says
They already tried "changing it up" for modern audiences in Rise of Cobra by ripping off Matrix and X-Men movie costumes and Iron Man battle suits. Didn't work.
Beauty and the Beast just proved that if you copy a popular cartoon from the 80s or 90s photo-realistically into live action, you will have a massive success. When you "change it up" you tick off the original fans and you bet on a version of your concept that has NO proven track record.
Sounds like the next big mistake by the typical Hollywood morons. It's strange that G.I. Joe is one of the only properties still treated with this snobby attitude when Marvel, DC and Disney have all figured out that Hollywood "changing up" the original source material is not what anybody wants to see.
angelofdeath69 says
I'm ok with changing whatever needs to be changin. It worked for TMNT, and i guess for TF (but i HATE the movies). We'll see what they do.
Sean_C says
When did DC figure that out?
What they are thinking "Copy Fast and Furious movies, replace good guys with Joes...add ninjas. Profit."
With the reboot, Retaliation Cobra Commander gets away! Duke will NOT be avenged! LOL!
Dragasses says
before I throw my back out projectile vomiting blood, I'll give them a shot.
solosam says
I've got to agree with JediJones here. If they want a Joe movie aimed at millenials and global audiences, they already did that. It was called "Rise of Cobra," and it was a giant turd. They've been trying to make new Joe properties since 1993, and they abandon their ideas as fast as they can come up with them.
Stop trying to innovate and focus on just making the movies GOOD.
JoeMaster says
this reads as more leftist SJW nonsense. that worked great for the new ghostbusters
Mr Hebime says
Sigh, another sucky Joe film. Maybe we'll see the rest of the concept vault figures released with this movie line.
yojoe1138 says
I used to think that G.I.Joe was a property which should simply be copied as it was in the comic or even the cartoon in order to gain success, and while I still feel elements of the property should always be treated respectfully and without alteration, I have had a bit of a change of heart as to the cloning of the source material.
What brought this change of heart was a conversation I had with a couple of comic writers/GIJOE fanatics and a video I recently saw of Larry Hama and the 3D Joe guys talking about how the 3 and 3/4 Joe line blossomed out of the end of the 12 inch line (which itself had gone from Military to Hippie-esque adventurer until it ended from the increased oil/gas prices). The Real American Hero line was inspired from the success of the 3 and 3/4 Star Wars line, and benefited from the "Make America Great Again Ronald Regan Economic boom of the Early 80's- fueled by the Miracle on Ice success of the American Olympic Hockey Team's victory over the Soviets. This feel good pro America sentiment really helped boost our moral and even made a "Highly Trained Special Mission Force" something we all (including parents could invest in).
Okay still with me.
Now we fast forward to today. We have a very divided aka polarized politically argumentative view of our Nation. We are over saturated with politics; social injustice; terror threats (international as well as home grown) which has created a disenfranchised view of our nation for some. Now add in the competition with video games-which we all have known about for some time (how can they make successful Call of Duty and Halo games and yet Hasbro has never attempted to make a source property accurate video game based on GIJOE-that would be amazing!). Now the point that the comic writers brought up that really changed my view was this: How can a kid be excited to read or watch a cartoon about soldiers when their father; uncles; neighbors and other people in their community are coming home from real world combat with the real effects of war and combat. As they said it "it is tough to get excited about GIJOE when your dad has lost an arm or leg or didn't come home at all."
This absolutely shocked me to the core. I hadn't before considered that playing war would be so unappealing to children but it made absolute sense.
If GIJOE needs to change to be relevant; successful; and socially conscientious for this new generation, then I can accept that. I will always have that great time from the early 80's that I belong to and I will hope for a future where young children are untouched by the sorrows of combat and can feel comfortable with military toys.
Ash Talon says
Well said, yojoe1138. While I don't know if they're on the right track or not (we really don't know what they're approach to the brand is going to be). Copying the 80s cartoon into live action doesn't guarantee a successful film. Sure, diehard Joe fans will like it, but we're aren't enough to drive this brand into a huge success anymore. The GI Joe brand has to evolve if it's going to continue. I hope that whatever they do isn't so different it doesn't feel like the Joe brand anymore, but the brand does need to change. Hopefully, it's a success and allows for nice, modern toys as well as some throwback, homage stuff too.
Keep reading: The Hasbro Movie Universe And Whats In Store For G.I.Joe - Page 2
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