Speaking during Hasbro’s annual Investor Day, the company outlined that they are determined to revive the G. I. Joe Franchise.
While specific details were not mentioned, G. I. Joe was reinstated among Hasbro’s portfolio under Challenger Brands.
Nevertheless, executives stated that they see a future in G. I. Joe and the franchise will be rebooted along with the Hasbro Cinematic Universe.
For our full report on Hasbro Investor Day 2017, you can visit our sister site TFW2005.
Yo, Joe!!!
(COBRA!!!)
SilverOptimus says
News Post: Hasbro Determined To Revive The G. I. Joe Franchise
JediJones says
LOL, don't show Snake-Eyes with lips in your marketing about trying to revive the Joe brand.
ekko says
And for those wondering what the Challenger brand is versus a Franchise brand:
Franchise: Franchise Brands are Hasbro’s most significant owned or controlled properties which we believe have the ability to deliver significant revenues and growth over the long-term
Challenger: Challenger Brands are those owned or controlled Hasbro brands which have not yet achieved Franchise Brand status, but which the Company believes have the potential to do so over time with investment and further development.
From http://investor.hasbro.com/secfiling...5520&cik=46080
Rangeviper88 says
captain N says
What is hasbro waiting for? Come on hasbro there are g.i. joe fans out there stop putting Everything in Transformers & make a new G.i. Joe cartoon & toy line.
JediJones says
After the way this year's TF movie flopped, might want to move that one to Challenger too. And I think this was the first movie they said was part of their big epic deal with a bunch of producers and writers to revive all their brands...off to a great start so far.
Nightrain says
lol. I don't even know what to say anymore.
RolandofGilead says
My suggestion: cut out the middle man and sell everything direct to Ross and Dollar General stores. GI Joe fans are fickle, cheap b******s and you might as well play to your base.
Syn3sthesia says
I'll believe it when I see Joe products on the shelves.
CG76 says
They can start by putting on VUDU.com the TF G1 and ARAH cartoons. I would be down for a complete set.
Keep reading: Hasbro Determined To Revive The G. I. Joe Franchise - Page 2
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