Hasbro has applied for the Snake Eyes trademark at the United Kingdom Intellectual Property Office.
There are some interesting details to take away from this particular registration:
First of all, this is the first G.I. Joe related trademark to be registered in UK since 2012. Previously, a similar trademark was registered by Hasbro UK titled as G.I. Joe: Retaliation for the distribution of the toyline by the same name. Secondly, instead of Hasbro UK, Hasbro US has applied for this new mark in United Kingdom and thus indicating a direct involvement.
This also marks the official distribution of G.I. Joe toys (at least the Snake Eyes movie related ones) in UK since the filing comes under the category of Toys, games and playthings.
Additionally, this might be the first official indication of Snake Eyes movie toys other than the leaked Classified Series codenames MV Tarantula (Snake Eyes), MV Scorpion (Storm Shadow) and MV Lady Bug (Akkiko).
Complete list of official details:
- Trademark: Snake Eyes
- Trademark number: UK00003539159
- Goods and services: Class 28 – Toys, games and playthings.
- Owner(s) name: Hasbro, Inc.
- Address: 1027 Newport Avenue, Pawtucket, Rhode Island 02861, United States of America
- Country of Incorporation: United States of America
- Incorporation state: Rhode Island
- IPO representative name: Gill Jennings & Every LLP