On the eve of US Toy Fair 2014, Hasbro has put out a press release announcing that they will be entering into a co-venture with industry leaders in 3D printing, 3D Systems, to “co-develop, co-venture and deliver new immersive, creative play experiences powered by 3D printing for children and their families later this year. ”
No specific plans were announced but on a pure speculation side note 3D Systems owns Gentle Giant, the producers of the Star Wars Jumbo 12″ Figures. I don’t know about you, but I think it would be cool if we get a few G.I. Joe ARAH O-Ring figures in the future. The potential for G.I. Joe 3D printing is also endless.
Check out the full press release after the jump.
DESTRO says
February 14, 2014
3D Systems and Hasbro Agree to Co-Venture and Mainstream 3D Printing Play Experiences for Children
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Companies plan to exclusively co-develop and commercialize innovative play printers and platforms later this year
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Alliance leverages entirety of Hasbro's world-renowned brands and retail presence with 3DS's powerful 3D printing portfolio to redefine play
ROCK HILL, S.C. and PAWTUCKET, R.I., Feb. 14, 2014 (GLOBE NEWSWIRE)
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3D Systems (NYSEDD) and global branded play company, Hasbro, Inc. (Nasdaq:HAS) today announced their intent to co-develop, co-venture and deliver new immersive, creative play experiences powered by 3D printing for children and their families later this year. This partnership combines Hasbro's world-renowned portfolio of consumer brands, extensive play expertise and retail reach with 3DS' powerful portfolio of 3D printing products, platforms and perceptual devices to mainstream new and innovative play and co-creation experiences at home and online.
"We believe 3D printing offers endless potential to bring incredible new play experiences for kids and we're excited to work with 3D Systems, a recognized industry leader in this space," said Hasbro President & CEO Brian Goldner.
"We are thrilled to collaborate with Hasbro, a premier, global, branded play company, to jointly define, shape and lead the entire digital play space, powered by 3D printing," said Avi Reichental, President and CEO, 3DS.
Learn more about 3D Systems' commitment to manufacturing the future today at 3D Printers, 3D Printing, 3D Parts and Rapid Prototyping | www.3dsystems.com and experience the 3D printed lifestyle for children and adults alike at Cubify - Express Yourself in 3D.
About Hasbro
Hasbro, Inc. (Nasdaq:HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications. Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."
Learn more at Hasbro Toys & Games for Kids | Toys for Boys & Girls | Hasbro Online.
About 3D Systems Corporation
3D Systems is a leading provider of 3D printing centric design-to-manufacturing solutions including 3D printers, print materials and cloud sourced on-demand custom parts for professionals and consumers alike in materials including plastics, metals, ceramics and edibles. The company also provides integrated 3D scan-based design, freeform modeling and inspection tools. Its products and services replace and complement traditional methods and reduce the time and cost of designing new products by printing real parts directly from digital input. These solutions are used to rapidly design, create, communicate, prototype or produce real parts, empowering customers to manufacture the future.
http://files.shareholder.com/downloa...ilanthropy.pdf
ekko says
Yay - we might be able to print all the Night Vipers we ever wanted!
Xerofall says
rfarrell22 says
This is seriously amazing. Think of all the possibilities!
DPrime says
It's going to be very interesting to see how 3D printing pans out as a toy collector. Good to see that Hasbro is looking toward the future!
Cuda says
My guess, probably still have to buy figures.
Maybe certain playsets, or extra accessories can be downloaded and printed? Who knows, there are potentially endless applications.
I will be watching this progress with great intent.
46 Zone says
They probably will start with a fig that you buy with a code to then print out the accessory. Of course you will have to buy the specific printer and specific printing plastic first. Then I see later down the road, you have to purchase a code to print a certain figure. They could then make customizing sets with screws, adhesive, paint, decals, O-rings, more printing plastic, etc. Maybe they could sell the code with a resealable card and bubble for those moc people too. It basically pushes the labor to the collector now. Interesting. They could do this with vehicles too.
DPrime says
The possibilities really are endless... I mean, whatever they can design, we can have... We could get reissued figures galore, even though molds are lost... We could choose our own colours, etc... They could design an entire Flagg for f's sake, with very little inhibiting factors like toy store snot wanting it, etc. As long as we are willing to flip the bill on our end, of course. Not just downloading instructions, of course, but the cost of printing, plastic, etc...
How they deal with IP infringement will be a real issue. I mean, they can't really stop anyone from producing an updated Flagg, of course (they didn't design the Nimitz-class, after all), but... Well, all I know is that I'm glad I've got the vintage stuff now, so that I know they're originals.
DESTRO says
Don't you guys want to see 12" Jumbo sized G.I. Joe O-Ring figures?
DPrime says
Full Thread: Hasbro and 3D Systems Announce Co-Venture To Deliver 3D Printing Play Experiences
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