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Hasbro To Have More Control Over The Content Of Movies

under G.I. Joe Movie, Toy Fair

Speaking to Toy World Magazine (January 2016 Issue) Hasbro stated that G. I. Joe 3 is in development. Though, Micronauts were previously announced as attached to G. I. Joe, a separate movie seems to be in work and may connect later in a Marvel Cinematic Universe fashion.

Happily, Hasbro seems to be enthusiastic about the new projects which may result in a new revival for the Joe brand (hopefully).

Stephen Davis, executive VP and Chief Content Officer of Hasbro stated that their newly established Allspark Pictures will have more control over the content of the movies.

Please find scans of the magazine courtesy of our sister site, after the jump. And please join with the TFW Network as we bring you the best Toy Fair coverage around.

 

Discussion / Comments (Jump to this Thread on the Forum)

  2. sbartek1974's Avatar sbartek1974 says

    Is this good news or bad news? I don't know. I hope so. We'll have to wait and see. Will a "mainly Paramount controlled" GI Joe movie have a better look, feel, and storyline? Or will a "mainly Hasbro controlled" GI Joe movie have a better look, feel, and storyline?

  5. Superjoe74's Avatar Superjoe74 says

    Hopefully, it will help lessen the disconnect between what we actually want to see on film and in toys as regards design and aesthetics. Too many times the film audience and the toy manufacturers have been subjugated to poor directorial vision. Cough, cough, ROC, cough, cough.

  6. Loose Cannon's Avatar Loose Cannon says

    I assume this means better toy tie-ins. Although I bet we'll see some well positioned product placement and some crossovers. Street Fighter, Transformers, micronauts, Mask.

  7. triant's Avatar triant says

    thats an interesting developement that can go either way. I would like to remain optimistic!

  8. Necryan has no avatar! Necryan says

    According to the 'making-of' shorts for "Retaliation", Hasbro did the costume and vehicle designs for that movie. So as far as the look goes, I'm not concerned because that was one of the better things about the sequel. It's the script that needs the real attention, and that's a far bigger question mark.

  9. triant's Avatar triant says

    in any case, please hasbro include movie accurate figs and vehicles in wave 1 and release it while the movie is on cinema!

  10. 1FormidableJoe has no avatar! 1FormidableJoe says

    Quote:
    Originally Posted by sbartek1974 View Post
    Is this good news or bad news? I don't know. I hope so. We'll have to wait and see. Will a "mainly Paramount controlled" GI Joe movie have a better look, feel, and storyline? Or will a "mainly Hasbro controlled" GI Joe movie have a better look, feel, and storyline?
    I'm not going to hold my breath! The G.I. Joe movie franchise needs a reboot! They killed off everyone from Rise of Cobra except Duke; who was killed off quickly in Retaliation which I did not like!

    Quote:
    Originally Posted by Saboteur View Post
    Too little, too late, I think.
    I agree! A little too late!

    Quote:
    Originally Posted by Superjoe74 View Post
    Hopefully, it will help lessen the disconnect between what we actually want to see on film and in toys as regards design and aesthetics. Too many times the film audience and the toy manufacturers have been subjugated to poor directorial vision. Cough, cough, ROC, cough, cough.
    Even some of the Retaliation figures had this problem! Those wave 1 figures looked nothing like what we saw in the movie! What happened to that Cobra Mountain Ninja? An extra Elodie Yung/Jinx unmasked head should have come with that Jinx figure! Ultimate Flint should have come with his signature beret; he should have had more dialogue in the movie too! The Lady Jaye figure was just lazy; a repaint of Renegades Scarlett with no combat vest! All of the Ultimate figures were great looking (..even the G.I. Joe trooper who is not in the movie); they needed that boot cut articulation to be able to move their feet left to right! It would have been great to get those great looking vehicles from Retaliation movie & the Retaliation concept vehicle art!

    Quote:
    Originally Posted by Necryan View Post
    According to the 'making-of' shorts for "Retaliation", Hasbro did the costume and vehicle designs for that movie. So as far as the look goes, I'm not concerned because that was one of the better things about the sequel. It's the script that needs the real attention, and that's a far bigger question mark.
    The costumes for Retaliation were a lot better than the Rise of Cobra costumes!

    Quote:
    Originally Posted by triant View Post
    in any case, please hasbro include movie accurate figs and vehicles in wave 1 and release it while the movie is on cinema!
    I agree while the movie is fresh in people's minds!

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