Hasbro Applies For Knowing Is Half The Battle Tagline Trademark

After quite a while, Hasbro has applied for a G. I. Joe related Trademark at the United States Patent And Trademark Office.

The requested trademark is a tagline so familiar among the ARAH Sunbow Cartoon crowd. At the end of each episode (on the PSA segment) we would always hear…

“Knowing Is Half The Battle”

Trademark details:

• Trademark Name: KNOWING IS HALF THE BATTLE
• Trademark ID: 87364420
• Trademark Owner: Hasbro, Inc.
• Filed Date: Mar. 14, 2017
• Trademark Description: Toy action figures and accessories for use therewith; toy vehicles and accessories for use therewith

We currently do not know why Hasbro applied for the trademark. It could very well be to keep the rights with them or it can be for new animated series. Only time can tell.