After quite a while, Hasbro has applied for a G. I. Joe related Trademark at the United States Patent And Trademark Office.
The requested trademark is a tagline so familiar among the ARAH Sunbow Cartoon crowd. At the end of each episode (on the PSA segment) we would always hear…
“Knowing Is Half The Battle”
Trademark details:
- Trademark Name: KNOWING IS HALF THE BATTLE
- Trademark ID: 87364420
- Trademark Owner: Hasbro, Inc.
- Filed Date: Mar. 14, 2017
- Trademark Description: Toy action figures and accessories for use therewith; toy vehicles and accessories for use therewith
We currently do not know why Hasbro applied for the trademark. It could very well be to keep the rights with them or it can be for new animated series. Only time can tell.
- knowing is half the battle
News Post: Hasbro Applies For Knowing Is Half The Battle Tagline Trademark
And now we know!
Whats the other half?!?!?!
Someone needs to go t shirt shopping for GIJOE shirts more often.

here is another version of that shirt
Keep reading: Hasbro Applies For Knowing Is Half The Battle Tagline Trademark - Page 2
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