Hasbro UK will attend this year’s Brand Licensing Europe expo to pitch licensing deals to potential license-holders from their portfolio of brand properties.
According to the word we received from Hasbro, G.I. Joe will be featured under a new category titled as ‘Hasbro Heritage‘. Other properties such as Jem, Subbuteo, Koosh, Lite Brite, Stretch Armstrong, Slythe, Stickle Bricks, Mr. Frosty, Popples, Spirograph and Action Man (UK version of United States’ G.I. Joe: Movable Fighting Man) will be featured under Hasbro Heritage.
Transformers, Power Rangers, Nerf, My Little Pony, Mr. Potatohead, Play-Doh and Monopoly will each receive their own category.
G. I. Joe ARAH logo will be featured, but with the omission of the subtitle ‘A Real American Hero’.
We certainly hope that investors will be interested in manufacturing various licensed merchandise based on the G.I. Joe property. Since G.I. Joe: Snake Eyes is just a little over a year away, Hasbro may pitch ideas targeting the movie release in 2020.
Hasbro can be found at booth D240 from October 1st to 3rd at Brand Licensing Euro 2019 (ExCeL, London).
Images from last year’s booth can be found after the jump.