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Entertainment One To Produce TV And Movie Content Based On G.I. Joe

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Speaking to the gathered audience at their annual screening event, Entertainment One declared their future plans to work hand-in-hand with Hasbro.

eOne’s president of global scripted programming, Pancho Mansfield stated that G.I. Joe, Transformers, Dungeons & Dragons, Power Rangers and Action Man are already considered for TV or Film adaptations by the company.

“You know what has a following and then you try to find the right visionary. We’re meeting with all kinds of writers to make sure we have the right approach for whatever the piece is. There are some central brands (stated above) we will be focused on.”

Feature films such as a new ‘Transformers’ installment and ‘GI Joe’ movie, both with Paramount, are on the way, says Mansfield, although TV adaptations of Hasbro IP likely won’t air until 2021.

Noel Hedges, executive VP of acquisitions for eOne said “We will support Hasbro’s in-house IP and now find ways of bringing that to screen internally. Hasbro wants eOne to thrive, and from a distribution POV, they want us to be the portal through which we can take that content to the world. Even if it’s a kids brand, it could be integrated into a cross-generational family [offering]. Hasbro is a family business but there is a lot there that isn’t just in the kids space.”

Discussion / Comments (Jump to this Thread on the Forum)

  4. SilverOptimus's Avatar SilverOptimus says

    Wonder what this means for Paramount's future? Hasbro-Paramount agreement will expire by 2022, as well. Right time for eOne to kick in.

  5. PanzerKrake has no avatar! PanzerKrake says

    Quote:
    Originally Posted by SilverOptimus View Post
    Wonder what this means for Paramount's future? Hasbro-Paramount agreement will expire by 2022, as well. Right time for eOne to kick in.
    Don't think Paramount has anything to do with TV production though. Also the Paramount agreement might simply be first dibs rights to anything they want to make. If Paramount passes Hasbro likely can go do it on their own, but they have to offer it first to Paramount.

  6. 46 Zone's Avatar 46 Zone says

    Well that is good news!!! Hopefully, it will take less than 5 years to get a show out there. Has it been 5 years since they initially announced that GI Joe 3 is coming? Or was it 6? I can't remember.

  8. sbartek1974's Avatar sbartek1974 says

    Quote:
    Originally Posted by PanzerKrake View Post
    Don't think Paramount has anything to do with TV production though. Also the Paramount agreement might simply be first dibs rights to anything they want to make. If Paramount passes Hasbro likely can go do it on their own, but they have to offer it first to Paramount.
    To me this sounds like eOne will handle both films and TV. So with Paramount, hopefully out of the picture, Hasbro may have more flexibility with the content of the Joe movies. I hear Paramount execs are difficult to deal with when it comes to directors, producers and writers wanting to stick with how these cartoon and comic book franchises should be represented. Alot of times when there are core character race/gender changes, or when everyone is related or in a romantic relationship, and when sexual orientation needs to be addressed it's the film executives that are behind that and the directors, producers and writers have their hands tied and get the brunt of the backlash for those changes from fans.

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