Speaking to the gathered audience at their annual screening event, Entertainment One declared their future plans to work hand-in-hand with Hasbro.
eOne’s president of global scripted programming, Pancho Mansfield stated that G.I. Joe, Transformers, Dungeons & Dragons, Power Rangers and Action Man are already considered for TV or Film adaptations by the company.
“You know what has a following and then you try to find the right visionary. We’re meeting with all kinds of writers to make sure we have the right approach for whatever the piece is. There are some central brands (stated above) we will be focused on.”
Feature films such as a new ‘Transformers’ installment and ‘GI Joe’ movie, both with Paramount, are on the way, says Mansfield, although TV adaptations of Hasbro IP likely won’t air until 2021.
Noel Hedges, executive VP of acquisitions for eOne said “We will support Hasbro’s in-house IP and now find ways of bringing that to screen internally. Hasbro wants eOne to thrive, and from a distribution POV, they want us to be the portal through which we can take that content to the world. Even if it’s a kids brand, it could be integrated into a cross-generational family [offering]. Hasbro is a family business but there is a lot there that isn’t just in the kids space.”