Appearing in an online conference by the Bank Of America, Hasbro CEO Brian Goldner stated that they are working hand in hand with Entertainment One (eOne for short) to produce various entertainment projects based on Hasbro properties.
Hasbro will also be producing toys for eOne’s original pre-school brands. From Fall 2021 onward, Hasbro will manufacture toys for Peppa Pig (current license-holder: Jazwares) and PJ Masks.
Brian Goldner mentioned that live action production was shutdown in 2020 due to COVID-19, but animated projects went ahead without any problems from Q2 onward. While not specified, this comment may or may not include the upcoming Transformers Live Action Movie and the Animated Movie by Josh Cooley.
However, Hasbro is hoping to restart pre-production and production of Live Action content from November 2020.
Regarding the Snake Eyes Live Action Movie, Mr. Goldner only mentioned that the movie shifted from 2020 to Fall 2021.
An undisclosed Action Man project is in the vault to be developed by eOne. Hasbro mentioned the following:
“Action Man is an incredibly strong brand particularly in Europe. To remind some people: Action Man was G.I. Joe’s European brother; effectively during the original launch period. European children really enjoyed Action Man programming, live action commercials, and other toys & games around that brand. That’s a brand [planned] for reinvention.”
In addition to that, an undisclosed project based on M.A.S.K. was also mentioned.
“We own a brand called M.A.S.K. which was a brand from the 70s and the 80s. It was a competitor at that time to Transformers, that we got through an acquisition that we’re now redeveloping.”
Hasbro had high praise for Transformers: War For Cybertron Netflix series, and stated the following:
“Transformers: War For Cybertron is a fan-oriented television series in animation on Netflix and it’s really driving engagement. I think we’re at a place for the audience to understand where streamed content has now reached such a pivotal point of inflection; where there’s enough content consumption to drive merchandising success. We always believed that we would arrive at this point of inflection and that’s why we had worked on getting more capabilities in storytelling.”
You can check out the rest of the slate, after the jump.
Entertainment content in development by eOne (2021 and beyond):
- My Little Pony: CGI Animated Movie in Fall followed by episodic Television programming.
- Power Rangers: Leading creative development and brand management.
- Littlest Pet Shop: Undisclosed project.
- Pound Puppies: Undisclosed project.
- Micronauts: Live Action Movie, Animated Series.
- Action Man: Undisclosed project.
- M.A.S.K: Undisclosed project.
- Visionaries: Undisclosed project.
- R.O.M: Undisclosed project.
- Dungeons & Dragons: Live Action Movie (by Paramount), Live Action Television.
- Magic: The Gathering: Animated Programming for Netflix (by Russo Brothers).
- Transformers: War For Cybertron.
- G.I. Joe: Snake Eyes Live Action Movie.
News Post: Hasbro Comments On Their Future Entertainment Slate: 2021 And Beyond
I remember watching M.A.S.K. in the 1970's.
Really, the only part of this announcement I'm disappointed about is no mention of a GI Joe animated series. We got new figures, new old figures, a game, and a new movie coming out. Just go full bore and give us a cartoon series.
Been saying for years GI Joe needs to be a Netflix type cartoon series. Like resolute only a series.
With respect, I don't think that the issue is about military themes being considered "Alt-Right". Rather, it's the overall issue of not knowing what tone is correct. The closer a series gets to "real world" military, the more uncomfortable that makes parents. It's not that they hate or don't respect our armed services, but rather that the idea of an eight year old child being sold on stories about real world warfare (even against a fictitious enemy like Cobra) can be distressing to parents who do not come from a service background or extensive military family history. It tends to bring up thoughts of American service people overseas being killed, injured or coping with serious issues. Add to that any parent teacher conferences where little Bradley is said to be “overly aggressive” or “drawing or writing about violence” in class, and that makes “War Toys” a sort of boogeyman that embodies a whole bunch of negative issues.
So the obvious alternative is to go in a more fantastical, science fiction direction. Now there, the challenge is that Hasbro is already invested in that direction through the Star Wars license. If you want your military fantasy to be 90% robots, monsters, laser beams and martial arts to avoid the specter of “Honey, our eight year old son won’t stop talking about how ‘cool’ it would be to grow up and be an Army Ranger and shoot people. I think this whole ‘GI JOE’ cartoon is really not a great influence”, then the problem is that Star Wars already has those bases firmly covered. If eight year old Bradley says that he wants to be a Jedi when he grows up, that to parents is not as distressing. They reckon they eventually that desire will find outlets in some constructive directions like perhaps Tae Kwon Do, or an interest in space and science.
And yes, folks will probably mention that video games somehow stomp right through that blurry line. Absolutely true. The parents that frown at the “Army Toys” in Target or Wal Mart somehow often have a massive blind spot when it comes to things like X-Box Games. To this day, I really can’t figure quite why.
But in short, It’s a very difficult, delicate balancing act. These are issues that were in play well before the past four years.
Surely you guys are kidding, M.a.s.k. was not in the 70’s.
Oh hell yeah! M.A.S.K. was the best cartoon ever in the 1970s!!!
Keep reading: Hasbro Comments On Their Future Entertainment Slate: 2021 And Beyond - Page 2
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