Hasbro has applied for a new G.I. Joe digital entertainment trademark at the United States Patent & Trademark Office.
This is the first G.I. Joe Trademark to be registered after more than three years from the last one.
Back in 2017, Hasbro applied for the G.I. Joe toyline trademark (likely due to the start of the development work for the Classified Series) as well as the trademark for ‘Knowing Is Half The Battle’ tag line.
Motivation behind this trademark is easy to decipher, as we are just a week away from the release of the G.I. Joe: Operation Blackout video game.
Filing details:
- Serial Number: 90227087
- Word Mark: G.I. JOE
- Status: 630 – New Application
- Status Date: 2020-10-03
- Goods and Services:
Downloadable game software for use in connection with computers, computer tablets, communication devices and mobile telephones; downloadable electronic publications in the nature of newsletters and magazines in the fields of toys, games and playthings; audio speakers; downloadable electronic books in the nature of fiction books for children, comic books and graphic novels in the fields of action and adventure; downloadable musical sound recordings; downloadable television programs for children and families in the fields of action and adventure via a video-on-demand service; earbuds; eyewear; headphones; prerecorded DVDs featuring television programs, movies, documentaries, interviews, film clips and music for children and families in the fields of action and adventure; prerecorded CDs featuring music; protective covers and cases specially adapted for holding mobile, portable and handheld electronic devices in the nature of portable media players, cellular phones, and tablet computers; video game cartridges and discs
SilverOptimus says
News Post: Hasbro Applies For G.I. Joe Digital Entertainment Trademark
LEEE777 says
Pity Hasbro didn’t trademark ACTION FORCE and it’s AF universe.... silly and a real shame, it should of been a no-brainer.... just saying.
Full Thread: Hasbro Applies For G.I. Joe Digital Entertainment Trademark
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