A press release was posted by the Toy Association today, announcing that the re-scheduled New York Toy Fair 2021 event has been officially cancelled. They have announced that Toy Fair Dallas, currently set for October 2021, will still take place. New York Toy Fair is set to return in February 2022. Check out the full press release below.
The Toy Association Sets 2021-2022 Trade Show & Marketplace Plans
Focus will be on Serving all via Toy Fair Dallas 2021, Toy Fair New York 2022, and Toy Fair Everywhere
January 7, 2021 | As COVID-19 remains insufficiently resolved, The Toy Association has announced that it will not conduct an interim trade show in New York for 2021, which was previously planned to take place May 1 to 4. Plans for Toy Fair Dallas remain on course for October 2021 and providing an ongoing mix of physical and digital business opportunities for the industry will be the Association’s focus this year.
“Our foremost consideration is the health and well-being of the global toy and play community and setting a clear path forward,” said Steve Pasierb, president & CEO of The Toy Association. “We want to provide our exhibitors, retail buyers, and the larger toy and play community with certainty on important destination shows and the ability to take advantage of immediate opportunities through our year-round buying and selling platform.”
As uncertainty about the pandemic persists, The Toy Association remains keyed into what is possible − concentrating on its digital business offerings; bringing the industry back together in person for Toy Fair Dallas 2021 from Tuesday, October 5 through Thursday, October 7; and looking ahead to Toy Fair New York 2022 from Saturday, February 19 through Tuesday, February 22 in a newly expanded Jacob K. Javits Center, which will allow for new exhibitors, new educational offerings, expanded networking opportunities, and more.
Toy Fair Everywhere digital market weeks held throughout 2020 successfully helped toy businesses forge ahead amid the pandemic and brought in more than 3,000 buyers from 60+ countries, proving the global potential of the platform for doing business despite travel restrictions and different time zones. This February, the digital B2B marketplace will further establish its position as the toy industry’s first and only year-round platform, making new business opportunities possible every day.
The Toy Association will also collaborate with additional prospective retailers throughout 2021 on virtual private product preview events, which in 2020 created new avenues for nearly 400 toymakers to get their products on shelves. The next virtual event with specialty retailer Claire’s is scheduled to take place February 4.
“These proven digital opportunities should continue to be a critical part of every toy businesses’ mixed sales and marketing strategy,” said Marian Bossard, executive vice president of global market events at The Toy Association. “As we look forward to our time together at Toy Fair Dallas 2021 and Toy Fair New York 2022, the proof is in the pudding as to the potential of these digital tools and events to serve our members in reaching new audiences.”
DESTRO says
New York Toy Fair 2021 Cancelled, Future Plans Revealed
https://news.hisstank.com/2021/01/07...revealed-71737
Jinx723 says
Who cares.
Guess, Hasbro can't show off old toys recolored & repackaged at a higher price.
46 Zone says
This means that we get to see more of the mustache during the Fans First Fridays throughout the year. Yay!!!!!
sbartek1974 says
firmpulse says
Kolschey says
Here, I can save everyone the big reveals that would have been at Toy Fair..
Classified: Six figures, one of them a variant of a previously released figure. Four of the new ones including Crimson Guard are all Target Exclusives.. Oh, and we scaled up the 'redesigned' FANG, so there's a vehicle for you, complete with stubby tail and scaled up kitbashed pilot.
Retro: Folks like Gung Ho, right? We'll put out the first (25th) version of him! And for company, who wants Bazooka and Blowtorch? Great! We'll also throw in ONE army builder per case. Happy Hunting!
Oh, you want a vehicle. Fine. We still have the mold for the SHARC up and running.. Let's burp that one out again.
firmpulse says
Classified: Six figures, one of them a variant of a previously released figure. Four of the new ones including Crimson Guard are all Target Exclusives..
NaytNavare says
A.V.A.C. says
Retro: Folks like Gung Ho, right? We'll put out the first (25th) version of him! And for company, who wants Bazooka and Blowtorch? Great! We'll also throw in ONE army builder per case. Happy Hunting!
Oh, you want a vehicle. Fine. We still have the mold for the SHARC up and running.. Let's burp that one out again.
firmpulse says
Keep reading: New York Toy Fair 2021 Cancelled, Future Plans Revealed - Page 2
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