Surprising everyone during Hasbro’s 2021 First Quarter Financial Results Conference Call, Hasbro CEO Brian Goldner stated that the company is looking forward to generating NFTs (Non-Fungible Tokens) based on Hasbro properties such as Transformers and G.I. Joe.
“NFTs are a real opportunity for us. As you know we have so many brands that really operate on multiple demographic levels; whether it’s Transformers, whether it’s Magic [The Gathering] and the D&D brand, and brands like G.I. Joe. We have a team that is leading our effort out of the west coast. We have our arms around this and see multiple opportunities on the NFT side and you’ll hear more about that as we move forward. But, we are actively developing our opportunities here and we do see it as substantial.”
For those who do not know, a non-fungible token (NFT) is a unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable. NFTs can be used to represent items such as photos, videos, audio, and other types of digital files. Access to any copy of the original file, however, is not restricted to the buyer of the NFT. While copies of these digital items are available for anyone to obtain, NFTs are tracked on blockchains to provide the owner with a proof of ownership that is separate from copyright. The NFT market value tripled in 2020, reaching more than $250 million.
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SilverOptimus says
News Post: Hasbro To Generate NFTs Based On Transformers And G.I. Joe Properties
UncleHappy says
Well, this is a bloody awful idea and really says bad things about where we are right now. Ugh.
sevenlima says
What is exactly NFTs ?
wehrmanm says
pergola says
They're jumping on this shit before it gets federally regulated in a year or two. Hence the whole, "NFTs are a real opportunity for us".
victorcerrato says
I still dont have a formed opinion on this topic.
I´ve seen artist converting their work to NFT (which I think its good).
I´ve seen business like NBA converting clips to NFT (Which I really dont understand).
I´ve read about the HUGE amount of energy it requires to maintain this block chain system and the environment damage it provokes (although it seems that there are no official figures...).
So I really dont understand why Hasbro go this way and how it is an oportunity.
Can I buy a NFT of Snake Eyes video or something and became the owner of the video? And? I really dont feel attracted by this model.
Ozymandias13 says
They're pogs for the internet.
46 Zone says
Chucez says
Molan Labe72 says
Sounds like they want to sell you pictures of Gi joe instead of action figures. Put them in a nanobot which will enter your brain through the nose or ear then they will track those pictures because you are the owner. Im all in on this.
Keep reading: Hasbro To Generate NFTs Based On Transformers And G.I. Joe Properties - Page 2
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