Hasbro has applied for a brand new G.I. Joe trademark at the United States Patent & Trademark Office (USPTO).
Categorized under Entertainment Services, Hasbro has expressed that the trademark is applicable for (but not limited to) Movies, Television Series, and Animated Series.
The timing of this application coincides with the recently revealed info of an Animated Series set to debut in 2022. It is likely that Hasbro is preparing things behind the scenes as we speak.
It is also worth noting that this is not a renewal. The filing is documented under Basis 1(b), meaning the Trademark is applied not for an existing use but for future use. Hasbro’s existing G.I. Joe trademarks including the Snake Eyes movie mark are still in Active status at USPTO.
Official details can be found after the jump.
- Mark: G.I. Joe
- Trademark ID: 90822933
- Owner: Hasbro, Inc.
- Basis: 1(b)
- Goods & Services: Entertainment services, namely, the production and distribution of motion pictures, ongoing television programs, television game shows, and animated television series; entertainment services, namely, ongoing programs in the field of children’s entertainment accessible by television, satellites, radio, audio, video, electronic media and computer networks; entertainment services, namely, providing online computer games and interactive multiplayer online games via global networks; entertainment services, namely, the production of pre-recorded dvds featuring films, motion pictures, shows, animated cartoons and audio-visual presentations; entertainment services, namely, organizing and conducting conventions, exhibitions, fan clubs and social gatherings for entertainment purposes and in the fields of toys, animation, comic books, popular culture, television and film; location based entertainment, namely, live exhibitions, events and interactive experiences in the field of children’s and family entertainment; Entertainment services in the nature of organizing social entertainment events; entertainment services, namely, the provision of continuing shows, programs, movies and webisodes featuring animation delivered by television, satellite, and the internet; providing on-line non-downloadable videos featuring music and animation; entertainment services, namely, providing temporary use of non-downloadable computer games