Hasbro has applied for a brand new G.I. Joe trademark at the United States Patent & Trademark Office (USPTO).
Categorized under Entertainment Services, Hasbro has expressed that the trademark is applicable for (but not limited to) Movies, Television Series, and Animated Series.
The timing of this application coincides with the recently revealed info of an Animated Series set to debut in 2022. It is likely that Hasbro is preparing things behind the scenes as we speak.
It is also worth noting that this is not a renewal. The filing is documented under Basis 1(b), meaning the Trademark is applied not for an existing use but for future use. Hasbro’s existing G.I. Joe trademarks including the Snake Eyes movie mark are still in Active status at USPTO.
Official details can be found after the jump.
- Mark: G.I. Joe
- Trademark ID: 90822933
- Owner: Hasbro, Inc.
- Basis: 1(b)
- Goods & Services: Entertainment services, namely, the production and distribution of motion pictures, ongoing television programs, television game shows, and animated television series; entertainment services, namely, ongoing programs in the field of children’s entertainment accessible by television, satellites, radio, audio, video, electronic media and computer networks; entertainment services, namely, providing online computer games and interactive multiplayer online games via global networks; entertainment services, namely, the production of pre-recorded dvds featuring films, motion pictures, shows, animated cartoons and audio-visual presentations; entertainment services, namely, organizing and conducting conventions, exhibitions, fan clubs and social gatherings for entertainment purposes and in the fields of toys, animation, comic books, popular culture, television and film; location based entertainment, namely, live exhibitions, events and interactive experiences in the field of children’s and family entertainment; Entertainment services in the nature of organizing social entertainment events; entertainment services, namely, the provision of continuing shows, programs, movies and webisodes featuring animation delivered by television, satellite, and the internet; providing on-line non-downloadable videos featuring music and animation; entertainment services, namely, providing temporary use of non-downloadable computer games
SilverOptimus says
News Post: Hasbro Applies For G.I. Joe Entertainment Trademark
RoadPigJohn says
I really look forward for any new animation and video games for GI Joe😀✌️
Snakeeyesisposh says
wehrmanm says
Oh, now this is very exciting news - can't wait to hear about what they have been planning to do with this trademark.
xasonnex says
Cool! I'm all for new GI Joe entertainment...as long as it actually entertains.
DarkLordMordred says
IzzyTipsy says
I'd be curious to see what the plan is, since the games and movies have all bombed.
Again, a MOTU Revelations style series might be pretty cool to try with a bit more of a serious tone set after the cartoon (probably ignoring the DIC cartoon and focusing on the ending of the OG stuff).
PatientMental says
Dont get too excited judging by the trend & track record of entertainment these days & the direction Hasbro is going its more than likely going to be brand destroying trash! Every IP we hold dear has been destroyed over the past 2 years & they keep pumping out more!
wehrmanm says
The company filing for trademark protections means they're about to invest more in the brand.
The Snake Eyes movie did terribly both in box office and in retail (toy) performance. No question about that.
But following that performance, for the company to say "yeah, let's spend our lawyers' time and money this way" indicates that even after the Snake Eyes disaster (from a business standpoint it's unarguable it was a failure, I'm saying nothing of it as an entertainment product), they're still looking to GI Joe as a potential entertainment brand.
That's a good sign, IMO.
"They're gonna ruin it like they ruin everything else!" is such infantile fandom blather. Be a grown adult, my god.
IzzyTipsy says
They really should lean in and do a totally corny and colorful cartoon inspired Joe movie. Superhero movies like Marvel show this can be successful.
Lean into what the public thinks about GI Joe. Or make a movie that is fairly realistic but also Joe, and lean into the actual Joe lore. No more stupid stuff like "Snake-Eyes is an asshole who talks" and "Baroness is Duke's former brainwashed lover" ad "Destro goes around without a mask for 99.9% of a movie".
Keep reading: Hasbro Applies For G.I. Joe Entertainment Trademark - Page 2
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