Toy giant Hasbro has authorized the sales process of segments of eOne (Entertainment One) which does not directly support the company’s Branded Entertainment strategy.
Hasbro will maintain the capability to develop and produce animation, digital shorts, scripted TV and theatrical films for audiences related to core Hasbro IP.
“In support of its recently announced Blueprint 2.0 strategy, Hasbro plans to significantly increase strategic investment in key brands, with a focus on gaming, direct to consumer, Franchise Brands and licensing. Priority brands for investment include PEPPA PIG, TRANSFORMERS, DUNGEONS & DRAGONS, MAGIC: THE GATHERING, MY LITTLE PONY, POWER RANGERS, PLAY-DOH and Hasbro’s iconic portfolio of board games including MONOPOLY and CLUE. The Company plans to maintain significant development, production and financing capabilities to support its core brands across film, TV, animation and digital shorts. These projects will span Hasbro’s beloved brands and will also include the development of new IP such as the recently announced Kiya and the Kimoja Heroes that is scheduled to premiere on Disney Junior and Disney+ in 2023.”
Elaborating further, Hasbro CEO Chris Cocks stated the following:
“As we execute Blueprint 2.0 with a focus on strategic investment in key franchise brands like D&D, Peppa Pig and Transformers, we plan to expand our entertainment offerings across scripted TV, digital shorts, and blockbuster films. We look forward to delighting audiences of all ages as we focus on delivering truly market-leading Hasbro-IP related entertainment.”
The process aims to maximize the value of this significant business for Hasbro and its shareholders. There can be no assurance that the process will result in a sale. The Company anticipates that the process will take several months. In the interim, Hasbro’s entertainment team will continue to operate under the eOne production mark. Hasbro does not intend to make any additional comments regarding this process unless and until a transaction is entered into or the process is terminated.
News Post: Hasbro To Sell Non-Brand Aspect Of eOne
No mention of G.I. Joe?
The fact GI Joe wasn’t mentioned is a little ominous.
Power Rangers is doing that good? All I see is MMPR stuff sitting at Target until it hits clearance. Even the army builders like Cogs and Puttys are just rotting.
Nice to see a focus on Peppa Pig, but when are we going to get some figures of the main antagonist in the series?
eOne is tv/film so no big concern w/r/t toys here.
Blueprint 2.0 as an overall corporate strategy has me a little concerned not about Classified, but O-Ring or any other lines they might consider starting or bringing back. Its overall philosophy is to double down on what they know sells. If they're taking fewer risks right now, that may not be good for O-Ring etc. But, again, Classified is fine.
GI Joe isn't mentioned in the press release because Hasbro doesn't consider it a franchise brand (which is based on overall revenue). No matter how much we love Joe, it won't get mentioned in the same breath as Peppa Pig or Transformers until it starts to sell like ether of them. Don't let your fandom let you misread their business decisions.
I wonder what this Blueprint 2.0 means for all the lines they've started in the past year or so.
I imagine the stuff they pay licensing for won't be affected at all aka Marvel and Star Wars, even though a ton of that stuff is heading straight to clearance.
Makes me wonder if stuff that is rotting like Star Wars Retro is gonna end. We saw a RotJ anniversary wave announced but nothing on Andor or Ahsoka, which is odd because the Retro waves got announced first for Mando and Kenobi. Then again, we got nothing Retro (and barely anything at all) for Book of Boba Fett so maybe Hasbro is just trying to focus on designs they thing will sell over getting waves out there. Explains their strange decisions like a $70 TBS Carbonized 2-pack of army builders on Amazon.
I love how "blockbuster movies" is listed as a category. As if it was that easy. Just create content - and it's a blockbuster! If that's all it took - why have we had so many sucky movies?
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