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HissTank › Other › Hasbro And Mattel Join Forces For A Cross-Brand Licensing Deal

Hasbro And Mattel Join Forces For A Cross-Brand Licensing Deal

Posted on April 24, 2023 at 12:34 pm by Silver Optimus under Other

Hasbro and Mattel have finally entered a special multi-year licensing agreement for cross-brand toys.

While Hasbro will bring Barbie-themed Monopoly, Mattel will bring Transformers-themed Uno and (more importantly) Hot Wheels.

“As the toy makers ramp up their Hollywood ambitions, Hasbro will create Barbie-branded Monopoly games to launch fall 2023, while Mattel will produce Transformers-branded UNO games set to release later this year. And Transformers-branded Hot Wheels vehicles will debut in early 2024.

“We are excited to pair some of the most popular brands together for the first time. This collaboration features world-class IP, celebrates the timeless appeal of these brands, and creates unique play opportunities for fans,” Nick Karamanos, senior vp of entertainment partnerships at Mattel, said in a statement.

“With the major theatrical releases of the Transformers and Barbie movies in summer 2023, we’re excited to bring brand-new play experiences to fans, families, and movie and toy lovers all around the world,” said Casey Collins, president of global licensed consumer products and business development, in his own statement.”

While it is not explicitly mentioned, we expect G.I. Joe-themed Hot Wheels in near future as well.

Discuss on the HissTank Forums› Views: 4762

Hasbro And Mattel Join Forces For A Cross-Brand Licensing Deal - Additional Images

Discussion / Comments (Jump to this Thread on the Forum)

  1. SilverOptimus's Avatar SilverOptimus says

    04-24-2023, 12:35 PM

    News Post: Hasbro And Mattel Join Forces For A Cross-Brand Licensing Deal

  2. JoeArashikage's Avatar JoeArashikage says

    04-24-2023, 12:47 PM

    Castle Greyskull Unicron.

  3. Deleted_User_85265 has no avatar! Deleted_User_85265 says

    04-24-2023, 12:48 PM

    He-Joe

  4. Stygian has no avatar! Stygian says

    04-24-2023, 01:10 PM

    He-man and GI Joe/Transformers crossing over. Make it happen.

  5. Ford's Avatar Ford says

    04-24-2023, 01:10 PM

    Now we can get a Channing Tatum He-Duke and a Dolph Lundgren Duke-Man.

  6. Wild Bill's Avatar Wild Bill says

    04-24-2023, 01:20 PM

    Hotwheels hiss tank please.

  7. Griff's Avatar Griff says

    04-24-2023, 01:24 PM

    She-Duke and he-baroness.

  8. theNAMmagazine's Avatar theNAMmagazine says

    04-24-2023, 01:27 PM

    If only this'd happened before Mattel lost the DC master license to Spinmaster. :(

  9. IzzyTipsy's Avatar IzzyTipsy says

    04-24-2023, 02:07 PM

    Here me out - Barbie Dodge Charger, Barbie Rancor, Barbie Inquisitor Lightsaber...

  10. Ozymandias13 has no avatar! Ozymandias13 says

    04-24-2023, 02:11 PM

    Quote:
    Originally Posted by AWOL View Post
    He-Joe
    Trans-Man?

  11. There are more replies on the HissTank Forums.

    Keep reading: Hasbro And Mattel Join Forces For A Cross-Brand Licensing Deal - Page 2

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