This news is strictly not G.I. Joe related; but perhaps one day it will be. Hasbro is giving us an inside look at their new Photo Real Technology.
With this new technology, the action figure characters are more like their celebrity counterparts in real life. Although the faces are not super realistic as the offerings from Hot Toys, it’s a huge leap forward without having to empty your wallets.
Dwight Stall (Hasbro Marvel Senior Design Manager): Once we have a 3D sculpt that we’re in love with, that matches our design spec, it gets turned over to the model shop. They will cast it, which is a process of taking the files, growing the files, taking those pieces, casting them in rubber molds so that we can make duplicates.
Sam Smith (Hasbro Star Wars Design Manager): So a lot of it kind of relies on on-set photography, especially for kind of getting some of the character likenesses. Really just being able to capture every angle of the character, every angle of the costume, and really being able to accurately recreate that in a digital sculpt.
Currently, Hasbro’s Photo Real Technology is being used on Marvel Legends, Star Wars Black Series and the upcoming Power Rangers Lightning Collection. We hope to see this same tech on future G.I. Joe figures as well.
You can read the full article on Business Insider.
What do you think about this new technology and its uses for G.I. Joe? Leave a thought on the thread associated with this news post. You can also find a video of the process, after the jump.