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under G.I. Joe Cartoons

Hasbro has issued an official statement for the rebranding of their in-house television content production and distribution division; Hasbro Studios.

Titled as Allspark, the division is in charge of all TV animation content (Transformers, My Little Pony etc.) as well at live action programming (Power Rangers, Clue etc.).

“We are excited to refine our brand in the industry under the moniker ‘Allspark’, which is a fun homage to the life force in Transformers,” says Stephen Davis, Hasbro’s executive VP and chief content officer.

The official website is currently undergoing an update following the announcement. The URL is now updated as https://allspark.hasbro.com/ (formerly known as hasbrostudios.com).

Allspark is currently working on Season 2 of Transformers: Cyberverse, Zoids: Build Them To Life, Power Rangers: Beast Morphers and the final season of My Little Pony: Friendship is Magic.

You can check out the full press release, after the jump.

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under G.I. Joe Movie

Today, the L.A. Times shared an article written by Mr. David Ng entitled “Looking beyond ‘Transformers,’ Hasbro wants to create its own Marvel-sized movie universe”.

Now, one would naturally assume that the conversation included Hasbro’s profits and such, and you’d be correct. The article discusses all that’s on the horizon for Hasbro and Allspark Studios. There’s Transformers (of course), an animated release of My Lil Pony in October…but finally, I’m happy to report that there’s G.I.Joe movie news. With that said, my friends, stay open minded as I share the following from the article:

The company also has big plans to team up with Paramount again on movies featuring a rebooted G.I. Joe with a revamped look intended to appeal to younger audiences.

The action-figure line was turned into a movie in 2009, with a sequel four years later. Both “G.I. Joe” movies were modest box-office successes and didn’t generate the level of global appeal as the “Transformers” movies.

Simon Waters, who oversees consumer products at Hasbro Studios, said the company wants to take “a more millennial approach.”

“The world has changed, and I think you’re going to see G.I. Joe changing with it,” he said. “There’s going to be a much more contemporary approach to the whole franchise, and that will allow us to develop different characters.”

Davis added: “We hope to create a head snap. It’s a different kind of ‘Joe’ — one that still resonates with ‘Joe’ fans but brings in an uninitiated audience and expands the audience internationally and domestically.”

The piece goes on to discuss the possibility of M.A.S.K. and other properties, but for now, let’s digest the information shared just above: G.I.Joe is changing. Whether we want to accept it or not, we have to agree that if our beloved brand is to survive, it’s time for a long overdue overhaul.

Thanks go to Tom Brooks & Sam Sears from the G.I.Joe and 1:18th Fan Group on Facebook for the heads up on this piece; Definitely a topic that deserves discussion. What say you? Sound off after the break.