Disney In Talks To Purchase Hasbro Inc And GIJOE

This may turn out to be the biggest GIJOE news story of the year if it turns out to be true. The folks over MTV Geek have kicked up the rumor cloud surrounding Disney and it’s recent use of purchasing power. This time Hasbro itself is in the crosshairs!

“By “Geek Spy”
OK folks, take this one with a grain of plastic for the time being. Unless you’ve been under a rock, you’ve heard that Disney acquired Lucasfilm for roughly $4 billion last week and Marvel for around the same price a few years prior. Well, we have it on good authority that serious discussions are happening at the highest levels of both Disney and Hasbro to fold the largest toy and game company on the planet into the Mouse.

From what we’re told, these are still just discussions at this point, but serious enough that something could be announced at any time and create ripples throughout the entertainment industry. “

MTV Geek | Headlines – RUMOR: Disney Buying Hasbro?

Discussion / Comments (Jump to this Thread on the Forum)

  1. DESTRO's Avatar DESTRO says

    MTV Geek is reporting that Disney is in talks to purchase Hasbro

    "By "Geek Spy"
    OK folks, take this one with a grain of plastic for the time being. Unless you’ve been under a rock, you’ve heard that Disney acquired Lucasfilm for roughly $4 billion last week and Marvel for around the same price a few years prior. Well, we have it on good authority that serious discussions are happening at the highest levels of both Disney and Hasbro to fold the largest toy and game company on the planet into the Mouse.
    From what we’re told, these are still just discussions at this point, but serious enough that something could be announced at any time and create ripples throughout the entertainment industry. "


    MTV Geek | Headlines - RUMOR: Disney Buying Hasbro?

    Update 11/7/12:
    Rumor is currently debunked, for now:
    http://news.providencejournal.com/bu...bro-stock.html

  2. RolandofGilead's Avatar RolandofGilead says

    Shhh... don't let Disney hear you.

    We still have Superfriends, Robotech and Thundercats to protect from the Mouse. They can't own everything.

  3. Jmacq1 has no avatar! Jmacq1 says

    Not like this hasn't been a rumor for several years now, but it'd basically complete the trifecta for Bob Iger's tenure at Disney.

    My only issue is that I really have a hard time envisioning G.I. Joe playing on a Disney channel. But by the same token: If Disney ends up with Transformers, Clone Wars, My Little Pony, Disney's own properties, and Marvel's stuff on Disney XD, I think it would be a safe assumption to say that Disney XD might quickly put Cartoon Network in second place as far as animated programming goes, particularly for young boys.

    And Disney's money and marketing backing up Hasbro's brands is a formidable prospect. This is the kind of thing that might get Hasbro's brands (even G.I. Joe) sold in other countries again.

    But still just a rumor at this point.

  4. laurenluna1977 has no avatar! laurenluna1977 says

    Quote:
    Originally Posted by RolandofGilead View Post
    Shhh... don't let Disney hear you.

    We still have Superfriends, Robotech and Thundercats to protect from the Mouse. They can't own everything.
    Disney owning Robotech is the only way we can get new Veritech toys in America. I hate calling them Valkyrie, Gerwalk, and Battroid.

  5. Dolemite's Avatar Dolemite says

    Would this potential purchase be a good thing, bad thing, or no thing for GI Joe?

  6. DESTRO's Avatar DESTRO says

    Quote:
    Originally Posted by laurenluna1977 View Post
    MTV needs to consult Fact Checker.

    Mattel is still way bigger than Hasbro.

    From Businesswire.com re: 2012 3rd Quarter:
    Mattel, Operating income of $487.4 million
    Mattel Reports Third Quarter 2012 Financial Results and Declares Fourth Quarter Dividend | Business Wire

    From Yahoo Finance re: 2012 3rd Quarter:
    Hasbro, Net earnings for the third quarter 2012 were $164.9 million
    Hasbro Reports Financial Results for the Third Quarter 2012 - Yahoo! Finance
    Yeah but they own Transformers.
    The Transformers Films
    Transformers (2007)
    Transformers: Revenge of the Fallen (2009)
    Transformers: Dark of the Moon (2011)
    $1.074 billion
    (does not include the 1986 film)

    And I'm sure Disney would love to own the property right to Hasbro's catalog. That list is full of win for Disney.

  7. Superjoe74's Avatar Superjoe74 says

    It makes good business sense- especially now that Disney owns some of the largest toy properties. The potential is tremendous. It would be interesting to see what sort of exclusives Disney would offer at their theme parks for regular visits, and if they themselves started offering yearly Convention style packages and Fan Club memberships.

  8. mattymatt's Avatar mattymatt says

    Think this may have something to do with the fact that Hasbro has the manufacturing rights to Lucas films (Star Wars Indiana Jones) Also I don't see this being a completely bad thing, Disney has been growing darker (Pirates, Lone ranger) and it could give Joe a good push

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