Art+Science Organization will hold a special 50th Anniversary celebration at this year’s London Toy Fair to commemorate the Action Man toyline by Hasbro.
“To celebrate the 50th anniversary of Action Man, Art + Science International, under licence from Hasbro, is launching a specially developed range of handmade Collector Edition Action Man figures.
The 50th Anniversary collection will be available until autumn 2017, and new additions to the limited edition range will be announced early 2017.
“This unique range has been developed for the gift and collector’s market and we hope that it triggers many fond memories of everyone’s childhood play. Through these product releases we hope to capture the very best of the Action Man brand”, said Peter Rooke, managing director of Art + Science International.”
Those who visit the show can take a look at the 2017 lineup at Stand F36. We’ve attached a scan of a small leaflet with this news post.
Due to multiple Toy Fairs falling close together, Hasbro (along with Mattel) will be skipping this year’s London Toy Fair. Happily however, Hasbro distributor A.B.Gee officially stated that Hasbro’s 2017 toyline will be featured at London Toy Fair by them. The list includes Transformers as well as Nerf. For more information, visit our sister site TFW2005.COM.