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under G.I. Joe Movie

Toy giant Hasbro has authorized the sales process of segments of eOne (Entertainment One) which does not directly support the company’s Branded Entertainment strategy.

Hasbro will maintain the capability to develop and produce animation, digital shorts, scripted TV and theatrical films for audiences related to core Hasbro IP.

“In support of its recently announced Blueprint 2.0 strategy, Hasbro plans to significantly increase strategic investment in key brands, with a focus on gaming, direct to consumer, Franchise Brands and licensing. Priority brands for investment include PEPPA PIG, TRANSFORMERS, DUNGEONS & DRAGONS, MAGIC: THE GATHERING, MY LITTLE PONY, POWER RANGERS, PLAY-DOH and Hasbro’s iconic portfolio of board games including MONOPOLY and CLUE. The Company plans to maintain significant development, production and financing capabilities to support its core brands across film, TV, animation and digital shorts. These projects will span Hasbro’s beloved brands and will also include the development of new IP such as the recently announced Kiya and the Kimoja Heroes that is scheduled to premiere on Disney Junior and Disney+ in 2023.”

Elaborating further, Hasbro CEO Chris Cocks stated the following:

“As we execute Blueprint 2.0 with a focus on strategic investment in key franchise brands like D&D, Peppa Pig and Transformers, we plan to expand our entertainment offerings across scripted TV, digital shorts, and blockbuster films. We look forward to delighting audiences of all ages as we focus on delivering truly market-leading Hasbro-IP related entertainment.”

The process aims to maximize the value of this significant business for Hasbro and its shareholders. There can be no assurance that the process will result in a sale. The Company anticipates that the process will take several months. In the interim, Hasbro’s entertainment team will continue to operate under the eOne production mark. Hasbro does not intend to make any additional comments regarding this process unless and until a transaction is entered into or the process is terminated.

under G.I. Joe Classified

Hasbro Brand Panel is currently underway at MCM London and we now have a bunch of G.I. Joe reveals to show you.

Thanks to Twitter user Grantford, you can check out some photos from the presentation slide.

Reveals:

Digital Renders:

  • Big Ben
  • Female Cobra Trooper & Female Cobra Officer 2-pack

Name Reveal Only:

  • Shadow Tracker

under G.I. Joe ReAction

Thanks to Previews World, we have with us a list of upcoming ReAction 3.75 Inch G.I. Joe toys from Super7.

Super7 ReAction 3.75 Inch Wave 5

  • Xamot
  • Tomax
  • Snake Eyes
  • Junkyard & Mutt
  • Duke V2
  • Raven Cobra Patch
  • MP Rifle Brown
  • Cobra Commander Red Lazer
  • Cobra Camo Soldier Lazer Rifle V1 Pink

Price: $ 19.99 each.

In Shops: Jun 28, 2023

News Post images courtesy of @ClassicGIJoe, 3D Joes

under G.I. Joe Video Games

The World Of Tanks video game is updated to bring more G.I. Joe content.

This time we have Cover Girl, The Baroness, G.I. Joe Wolverine, Cobra C.A.T, and G.I. Joe 40th Anniversary Decals.

Official details:

G.I. JOE RETURNS TO WORLD OF TANKS!

Meet New Characters

G.I. JOE returns, Commanders! It’s been over a year since Duke and Cobra Commander took their conflict to the World of Tanks battlefield. Now, after endless attempts to define the victor, each has called for support!

Meet Cover Girl, a renowned tank expert, who will give battle in her Wolverine tank. And she’s facing is a truly menacing threat—the Crimson Attack Tank operated by the ruthless Baroness!

Each has arrived in World of Tanks with a clear objective, but there’s one unsettled score that gives the Baroness extra motivation. What could that be?

Check Out Exclusive Content

This year’s event features two new commanders — Cover Girl and Baroness — each coming with their own in-game battle voiceover, two unique 3D styles inspired by the iconic Retro collection from Hasbro, a whole load of customization elements, and a special decal dedicated to the 40th Anniversary of G.I. JOE.

The G.I. JOE packages are available now and all the way till October 24 in the Premium Shop.

Fulfill Missions and Earn Last Year’s Customization

During the first 5 days of the event, you’ll be getting a special battle mission per day. Complete them to get additional rewards and customization elements from last year! The missions will update every 24 hours, so come back every day to get a new one.

Claim Your Bonus Code

Before you get on with the missions, don’t forget to choose your Commander. Depending on the side you choose, you will get a bonus code with free content from last year (including the commanders—Duke or Cobra Commander) and a 20% discount for one of the two standard packages of the faction you’ve selected.

You can check out the trailer, after the jump.

[Read more…]

under G.I. Joe Board Games

Renegade Game Studios is set to expand its partnership with Hasbro.

With this expansion, Renegade hopes to produce new versions of Risk themed around fan-favorite Hasbro brands G.I. Joe, Transformers, and Power Rangers.

The company plans to show off these new products within the coming months.

This isn’t the first time Hasbro outsourced its properties to other companies. Most recently, brands such as Tonka and Micro Machines went to Basic Fun and Jazwares respectively. With Hasbro focusing on fewer brands, it is likely that we’ll hear more outsourced IPs in near future.

You can check out the full press release, after the jump.

[Read more…]

under G.I. Joe Movie

Hasbro is currently hosting its 2022 Investor Day.

During their 2nd panel for Entertainment, Hasbro just revealed that they are continuing with the contract with Paramount Pictures for Live Action Entertainment.

But only for Transformers and G.I. Joe properties.

Other brands will fall under eOne‘s control at the end of the current 5-Year contract with Paramount. eOne is a Hasbro-owned subsidiary.

We hope to hear more during the coming months.

under G.I. Joe Cartoons, G.I. Joe Classified, G.I. Joe Comics, G.I. Joe Movie, G.I. Joe Video Games

Hasbro is all set to live broadcast their annual Investor Day on October 4th, 2022.

For those who do not know, Hasbro’s Investor Day is the equivalent of Disney’s D23 (well, sort of). Every year Hasbro will showcase its entire plan for the following year. Since very recently, Hasbro has ditched its usual formal approach to Investor Day in favor of a much more entertaining one; akin to the aforementioned D23.

Hasbro will discuss and showcase future plans for almost all of its properties. This year’s event is set to go on for a whopping  3 and a half hours starting from 9 AM EDT.

We expect to see and hear about Transformers: Rise of the Beasts, Transformers: Earthspark, G.I. Joe Classified Series, G.I. Joe: Snake Eyes console game, the Agreement between Hasbro and Paramount, the new Comic Book License for Transformers and G.I. Joe properties, and many more.

For those who wish to watch the show online, you may register via Hasbro’s official website. If embedding is allowed, TFW2005 Network will host a link to the stream during the event.

You can check out this year’s agenda, after the jump.

p.s: Last year’s event Hasbro Investor Day 2021 Live Stream

[Read more…]

under G.I. Joe Classified, G.I. Joe Retro Line

Speaking to Kidscreen Magazine, Hasbro is highlighting that they will change their toy distribution strategy. This news comes just a couple of days after the news of their change to future entertainment plans.

While easily applicable to kid-oriented lines, it is unclear how this new strategy will affect collector-specific lines such as Transformer: Studio Series, Transformers: Legacy, G.I. Joe: Classified, etc.

‘Today, unpredictability reigns, with chaotic supply chains affecting timing, and streaming content rolling out in six-packs rather than full seasons. Meanwhile, disappearing theatrical windows have drastically changed movie launches and the Consumer Products programs that accompany them.

But in business, challenges often bring opportunities. That’s the lens through which Marianne James, Hasbro’s VP of EMEA and Asia, sees the current landscape.

“Tried and tested models still have their place, especially when you’ve got a Consumer Products program that leans on core pillars like toys and games,” says James. “What is interesting now is that we can test and learn. Instead of dropping products based on seasons, we’re now looking to where a rollout could be more relevant to a culture in one of our specific markets.”

One way Hasbro has shifted its strategy to accommodate the “highly unpredictable” nature of the market is to space out product releases in smaller waves instead of releasing the entire range in one large launch, she says. This provides the ability to establish contingencies if logistical issues occur in the company’s supply line.

“If the content is pushed back and we experience a delay at retail, or there are problems getting product on the water, it’s better to be flexible and have a softer, more phased-out launch instead of using a big, all-encompassing 360 strategy,” says James.

This is especially important for Hasbro’s “vault” brands such as Transformers, Peppa Pig, and My Little Pony, which exists in highly competitive toy categories, most notably preschool. To have a major rollout fall flat due to timing problems is not an option, so the company is expanding its arsenal of marketing and engagement tools, she says.’

Based on the above, Hasbro is planning to establish smaller waves and shift content accordingly. This new strategy can already be seen with the release of Transformers toys for the upcoming movie, Rise of the Beasts. With the production company Paramount Pictures delaying the release date, Hasbro is repackaging the toys while omitting ROTB branding. Transformers: Rise Of The Beasts Smash Changer Optimus Prime is repackaged into Cyberverse (Transformers: Bumblebee – Cyberverse Adventures – Dinobots United – Smash Changer Optimus Prime), while Transformers: Rise Of The Beasts Energon Igniters 2-Pack is repackaged into Buzzworthy Bumblebee (Transformers: Buzzworthy Bumblebee Energon Igniters 2-Pack).

under G.I. Joe Movie

Thanks to an article by Bloomberg, we now know that Hasbro is in the process of reevaluating its entertainment plans.

The article highlights multiple factors including the impact of the COVID-19 Pandemic wreaking havoc on Hollywood box-office, and the passing of Hasbro’s former CEO, Brian Goldner, as the root causes of the reevaluation.

Mr. Goldner was also a part of the director board of Paramount Global (formerly known as Viacom CBS). His passing may have severed the tight connection between Paramount Pictures and Hasbro. At the moment, Paramount produces and distributes entertainment based on Hasbro properties such as Transformers, G.I. Joe, D&D, etc.

According to the article, Hasbro is looking at two options:

  1. [Hasbro] can take the existing staff [at eOne] and redirect it to make branded entertainment (think “Peppa Pig” movies), and shut down work on projects like “Yellowjackets” and “Designated Survivor.”
  2. [Hasbro] can sell everything it doesn’t want.

With the current 5-Year Agreement with Paramount Pictures coming to a closure at the end of 2022, Hasbro will also have to reevaluate the partnership on whether to extend or to let go.

CEO of eOne (a subsidiary of Hasbro), Mr. Darren Throop, will be stepping down at the end of this year as well.

According to Bloomberg, all will be announced at this year’s Investor Day.

You can check out the full article via Bloomberg.

under G.I. Joe Classified

With special thanks to Abrams Books, the publisher of G.I. Joe Classified Book 1, we have some official intel from the upcoming second book of the trilogy.

With a July 2023 release date, the second story will pick up from where the first book left off.

Official Synopsis:

“In the next installment in this action-packed series, a group of ordinary kids finds themselves facing extraordinary circumstances yet again. The Average Joes may have stalled Cobra’s nefarious plans, but Springfield is still in trouble. Continuing the story where Stan, Julien, Zoro-me, and Scarlett left off, this heart-pounding thrill ride will enthrall G.I. Joe fans and action-adventure readers alike.”

G.I. Joe Classified Book 2 will release as a Hard-Cover and as an e-Book. The physical copy will be priced at $14.99.

Kelley Skovron will once again pick up the pen.