Hasbro has reached a deal with Mediaset to bring Transformers Prime, G.I. Joe Renegades and other Hub programming to Italy. The press release is as follows:
Hasbro Studios and Mediaset, Italy’s Leading Media Group, Reach Deal Covering Animated Series Based on Popular Brands
Mediaset also Designated as Hasbro Exclusive Licensing Agent for Series-Related Merchandise in Italian MarketHasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc., has concluded an overall programming agreement with Mediaset, Italy’s leading media group, to broadcast Transformers Prime, My Little Pony Friendship is Magic, G.I. Joe Renegades, The Adventures of Chuck and Friends and Pound Puppies on its multiple channels, it was announced today.
A significant component of the deal, which launches in the fourth quarter of 2011, will have Mediaset also serving as Hasbro’s exclusive licensing agent for merchandise in the Italian market related to the five flagship programs successfully reinvented, re-imagined and reignited for television. Additionally, the licensing deal will cover Hasbro’s popular Monopoly, Trivial Pursuit and Littlest Pet Shop brands.
Licensing Mediaset has been successfully operating for more than ten years in the Italian market with the most successful and prestigious TV brands.
“Mediaset is Italy’s leading media group and the perfect strategic partner for us in this key territory,” Hasbro Studios President Stephen Davis said. “We look forward to a long and productive relationship.”
Deefuzz says
Hasbro has reached a deal with Mediaset to bring Transformers Prime, G.I. Joe Renegades and other Hub programming to Italy.
Hasbro Announces Deal with Mediaset for Italian Distribution of G.I. Joe Renegades - GI Joe News
alexan2dros says
what about greece?
Mermaniel says
Atleast something Gi Joe reaches Italy. Since most the toys sent there never reach the peeps, atleast the shows will! (No toys except wooden is allowed) LOL! Molto Bene!
Nordland says
Could this be good news for European tankers as a whole? Perhaps Hasbro are going to try another push into Europe with Gi Joe.
Only another 5 weeks till Hasbro UK (and probably the rest of Hasbro Europe) make the decision on what toys to release for 2011. Fingers crossed.
C.I.A.D. says
Im sooooo happy to read this! now I wont have to record shows for my lil cousins any more! Woo hoo!
dmizrok says
So Happy for my italian fam...but really happy I now have an Italian flag Cobra symbol lol
PitViper says
Holy sh*t!!! As an Italian-American I am totally getting a tat of the Cobra in Italia's colors!
Nice to see "our thing" going global!
SNAKE EYES says
Love the Italian flag Cobra logo... Pauly D will be wearing it on this season of Jersey Shore
PitViper says
vintagehero says
I want to buy episodes from iTunes, when is that going to happen?
Keep reading: G.I. Joe Renegades and other Hub Content to Italy - Page 2
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