Speaking to Bloomberg, Hasbro CEO Chris Cocks states that the toy giant will stop co-financing movie projects.
Mr. Cocks is leading the company through a challenging transition, focusing on video games and digital entertainment to offset declining toy sales and underperforming movie ventures. A gamer at heart, Chris Cocks joined Hasbro in 2016, overseeing the rapid growth of the Wizards of the Coast division, which produces Magic: The Gathering and Dungeons & Dragons.
Under his leadership, Hasbro is investing heavily in gaming, including licensing hits like Monopoly Go and Baldur’s Gate 3, as well as developing new projects like a GI Joe action-adventure game (tentatively titled G.I. Joe: Snake Eyes) and a digital Magic: The Gathering Commander format. Despite the competitive video game market and recent project cancellations, Hasbro aims to release one to two new video games annually by 2026.
Mr. Cocks is also expanding Magic: The Gathering with crossover sets featuring Lord of the Rings and Marvel characters, drawing new players while sparking fan debate. Hasbro’s focus on digital collectability and broader gameplay reflects its effort to adapt to shifting consumer preferences. As the new CEO puts it, Hasbro’s future lies in leveraging its iconic brands through innovative play.
You can read the full article at Bloomberg (paywall).