Speaking to CBS Boston, Hasbro’s Chief Operating Officer Eric Nyman commented on the future of the G.I. Joe franchise.
“I think we’re going to continue to see Snake Eyes and Storm Shadow continuing to battle in future years,” says Mr. Nyman.
Toy experts had nothing but glowing reviews towards the brand we know and love.
“The 60s had your 12-inch Joes,” says Chad Julian of That’s Entertainment in Worcester. “The dolls, or though a lot of the guys don’t like to call them dolls, they’re action figures.”
“G.I. Joe was relaunched in the 80s in a totally different way,” says Nyman. “G.I. Joe vs Cobra, and Good and evil.”
“This was one of the first toy lines that really had a diverse cast of characters for kids to play with,” says James Zahn, the Senior Editor of The Toy Insider. “There were men. There were women. There were different ethnicities at play. That was something no one else was really doing at the time.”
“I think 1986 was when they released the USS Flagg, which was a 6-foot aircraft carrier,” says Julian. “It was probably the biggest toy ever for G.I. Joe. You could put 100 Joes and a full-sized plane on the aircraft carrier.”
You can check out the full segment, after the jump.
SilverOptimus says
News Post: Hasbro Commits To The Future Of The G.I. Joe Franchise
sbartek1974 says
ohtani says
I wish I could toy hunt and browse a huge chunk of the aisle full of GI Joe in the same scale like that old pic.
MGurlea says
Interesting report. Pretty sure the Snake Eyes film was NOT "successful" by any stretch of the mind. It's numbers were pretty bad and caused some shake ups over at Paramount. I've also recently seen the Space Jam figures in that new eco-friendly packaging in stores missing heads, arms, and accessories. Can't wait to get Classified figures like that without heads!
Flint4107 says
Regarding the bio packaging. I don't pay that much attention to other toys beyond Joe, Star Wars and transformers. What's up with the missing parts, is it a factory quality thing, or are the packages so insecure that slimy garbage people are stealing the parts?
Kolschey says
wehrmanm says
Nothing was said about the movie in the report, so let's not Telephone Game this into another round of grousing about why we didn't like the movie and move on.
The piece was interesting largely as a historical retrospective of Hasbro's success. Nice to see, but I'm not taking much away from this other than the mention of GI Joe is an implicit recognition of its importance to the Hasbro brand overall. At most that's the only takeaway.
Otherwise a neat-o fluff piece for a local news affiliate. Thanks for sharing.
SmokeBellew says
The piece was interesting largely as a historical retrospective of Hasbro's success. Nice to see, but I'm not taking much away from this other than the mention of GI Joe is an implicit recognition of its importance to the Hasbro brand overall. At most that's the only takeaway.
Otherwise a neat-o fluff piece for a local news affiliate. Thanks for sharing.
Regarding the bio packaging. I don't pay that much attention to other toys beyond Joe, Star Wars and transformers. What's up with the missing parts, is it a factory quality thing, or are the packages so insecure that slimy garbage people are stealing the parts?
As for the missing heads/parts, blame tik tok and stupid teens.
runtheplacered says
The piece was interesting largely as a historical retrospective of Hasbro's success. Nice to see, but I'm not taking much away from this other than the mention of GI Joe is an implicit recognition of its importance to the Hasbro brand overall. At most that's the only takeaway.
Otherwise a neat-o fluff piece for a local news affiliate. Thanks for sharing.
AWOL says
He mentioned the ongoing battle between the damn ninjas. I take it this interview was meant to promote that failed Ninja Force movie?
Keep reading: Hasbro Commits To The Future Of The G.I. Joe Franchise - Page 2
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