Speaking to CBS Boston, Hasbro’s Chief Operating Officer Eric Nyman commented on the future of the G.I. Joe franchise.
“I think we’re going to continue to see Snake Eyes and Storm Shadow continuing to battle in future years,” says Mr. Nyman.
Toy experts had nothing but glowing reviews towards the brand we know and love.
“The 60s had your 12-inch Joes,” says Chad Julian of That’s Entertainment in Worcester. “The dolls, or though a lot of the guys don’t like to call them dolls, they’re action figures.”
“G.I. Joe was relaunched in the 80s in a totally different way,” says Nyman. “G.I. Joe vs Cobra, and Good and evil.”
“This was one of the first toy lines that really had a diverse cast of characters for kids to play with,” says James Zahn, the Senior Editor of The Toy Insider. “There were men. There were women. There were different ethnicities at play. That was something no one else was really doing at the time.”
“I think 1986 was when they released the USS Flagg, which was a 6-foot aircraft carrier,” says Julian. “It was probably the biggest toy ever for G.I. Joe. You could put 100 Joes and a full-sized plane on the aircraft carrier.”
You can check out the full segment, after the jump.