Hasbro Launches A New Entertainment Division: Transformers, G.I. Joe, And Other Projects In The Works

Following the sale of eOne, Hasbro has created a new entertainment division based on the remaining portion of the sold company.

Olivier Dumont will serve as president of Hasbro Entertainment, while Zev Foreman and Gabriel Marano will serve as the head of film and head of television, respectively.

“We are thrilled to embark on this new chapter, building upon our rich heritage of storytelling to continue delighting audiences across generations,” Dumont said. “Gabe, Zev, and I look forward to working with the industry’s best creative talent, studios, and distribution platforms to push the envelope with innovative storytelling that will let fans engage with their favorite brands like never before, while also building exciting new worlds and the next wave of Hasbro franchises for a growing audience.”

Hasbro is currently developing and producing over two dozen projects based on major IP like “Dungeons & Dragons,” “Transformers,” “GI JOE,” “NERF,” “Play-Doh,” “Magic: The Gathering,” “Peppa Pig,” and “My Little Pony.”

“Entertainment is core to Hasbro’s strategy and its mission to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play,” said Tim Kilpin, president of toy licensing and entertainment for Hasbro. “Audiences can count on Hasbro to keep creating compelling and fun entertainment that brings to life our wide array of iconic brands, including ‘Peppa Pig,’ ‘My Little Pony,’ and ‘Transformers,’ reaching audiences through varied platforms in ways that resonate in today’s fast-paced world.”