Following their trademark application for a Snake Eyes toyline, Hasbro has applied for three new trademarks at the United Kingdom Intellectual Property Office.
The applications are filed under:
- Class 41: usually applied for Motion Pictures.
- Class 9: usually applied for Video Games.
- Class 16: usually applied for Merchandise such as stationary.
The most interesting filing is the ‘Class 9’ application. While it is a blanket filing for all things digital (not including a movie), the classification in question is commonly used for video games. With Operation Blackout released and a possible collaboration with Fortnite looming in the horizon, it is likely that we may see some sort of a digital merchandise as a Snake Eyes Movie tie-in.
Update 11/04/2020: Following their applications in UK, Hasbro has applied for the same at United States Patent & Trademark Office.
- Trademark IDÂ 90287212: Motion Pictures.
- Trademark ID 90287202: Video Games.
- Trademark ID 90287206: Merchandise such as stationary.
You can check out the full listing, after the jump.
United Kingdom:
Complete list of official details:
- Trademark: Snake Eyes
- Trademark number: UK00003551422
- Owner(s) name: Hasbro, Inc.
- Address: 1027 Newport Avenue, Pawtucket, Rhode Island 02861, United States of America
- Country of Incorporation: United States of America
- Incorporation state: Rhode Island
- IPO representative name: Gill Jennings & Every LLP
- Goods & Services:
Class 41
Entertainment services, namely, the production and distribution of motion pictures, ongoing television programs, television game shows, and animated television series; entertainment services, namely, ongoing programs in the field of children’s entertainment accessible by television, satellites, radio, audio, video, electronic media and computer networks; entertainment services, namely, providing online computer games and interactive multiplayer online games via global networks; entertainment services, namely, the production of pre-recorded dvds featuring films, motion pictures, shows, animated cartoons and audio-visual presentations; entertainment services, namely, organizing and conducting conventions, exhibitions, fan clubs and social gatherings for entertainment purposes and in the fields of toys, animation, comic books, popular culture, television and film; location based entertainment, namely, live exhibitions, events and interactive experiences in the field of children’s and family entertainment; Entertainment services in the nature of organizing social entertainment events; entertainment services, namely, the provision of continuing shows, programs, movies and webisodes featuring animation delivered by television, satellite, and the internet; providing on-line non-downloadable videos featuring music and animation; entertainment services, namely, providing temporary use of non-downloadable computer games.
Class 9
Downloadable game software for use in connection with computers, computer tablets, communication devices and mobile telephones; downloadable electronic publications in the nature of newsletters and magazines in the fields of toys, games and playthings; downloadable electronic books in the nature of fiction books for children, comic books and graphic novels in the fields of action and adventure; prerecorded DVDs featuring television programs, movies, documentaries, interviews, film clips and music for children and families in the fields of action and adventure.
Class 16
Paper goods and printed matter, namely, children’s activity books; comic books; coloring books; notebooks; composition books; picture books; children’s story books; posters; gift wrap paper; paper gift tags; paper gift bags; paper gift boxes; correspondence note paper; greeting cards; paper party decorations; paper napkins; paper party bags; postcards; stickers; sticker books; temporary tattoo transfers; stationery; notepads; pencil cases; pencil sharpeners; stencils; crayon and color by number kits containing crayons and coloring books; series of fiction books in the field of entertainment and science fiction; calendars; printed books containing puzzles and games; printed invitations.
United States:
Complete list of official details:
- Trademark: Snake Eyes
- Trademark number: 90287212, 90287202, 90287206
- Owner(s) name: Hasbro, Inc.
- Address: 1027 Newport Avenue, Pawtucket, Rhode Island 02861, United States of America
- Country of Incorporation: United States of America
- Incorporation state: Rhode Island
- IPO representative name: Sara Beccia
- Goods & Services:
C 041. US 100 101 107. G & S
Entertainment services, namely, the production and distribution of motion pictures, ongoing television programs, television game shows, and animated television series; entertainment services, namely, ongoing programs in the field of children’s entertainment accessible by television, satellites, radio, audio, video, electronic media and computer networks; entertainment services, namely, providing online computer games and interactive multiplayer online games via global networks; entertainment services, namely, the production of pre-recorded dvds featuring films, motion pictures, shows, animated cartoons and audio-visual presentations; entertainment services, namely, organizing and conducting conventions, exhibitions, fan clubs and social gatherings for entertainment purposes and in the fields of toys, animation, comic books, popular culture, television and film; location based entertainment, namely, live exhibitions, events and interactive experiences in the field of children’s and family entertainment; Entertainment services in the nature of organizing social entertainment events; entertainment services, namely, the provision of continuing shows, programs, movies and webisodes featuring animation delivered by television, satellite, and the internet; providing on-line non-downloadable videos featuring music and animation; entertainment services, namely, providing temporary use of non-downloadable computer games.
IC 009. US 021 023 026 036 038. G & S
Downloadable game software for use in connection with computers, computer tablets, communication devices and mobile telephones; downloadable electronic publications in the nature of newsletters and magazines in the fields of toys, games and playthings; downloadable electronic books in the nature of fiction books for children, comic books and graphic novels in the fields of action and adventure; prerecorded DVDs featuring television programs, movies, documentaries, interviews, film clips and music for children and families in the fields of action and adventure.
IC 016. US 002 005 022 023 029 037 038 050. G & S
Paper goods and printed matter, namely, children’s activity books; comic books; coloring books; notebooks; composition books; picture books; children’s story books; posters; gift wrap paper; paper gift tags; paper gift bags; paper gift boxes; correspondence note paper; greeting cards; paper party decorations; paper napkins; paper party bags; postcards; stickers; sticker books; temporary tattoo transfers; stationery; notepads; pencil cases; pencil sharpeners; stencils; crayon and color by number kits containing crayons and coloring books; series of fiction books in the field of entertainment and science fiction; calendars; printed books containing puzzles and games; printed invitations.
News Post: Hasbro Applies For Snake Eyes Toy Trademark In UK
Interesting. I hope GI Joe is in the toy aisles again, like back when Rise of Cobra was in the cinemas.
While I'm happy for the UK, I still wonder if Hasbro (US, I mean) is aware there's a Brexit coming up, which will probably result in Hasbro not simply being able to ship items from the UK to mainland Europe anymore (at least not without going through the whole customs process and paying import taxes and handling fees). A lot of European fans, myself included, currently import their Hasbro figures (Marvel Legends, GI Joe, Star Wars...) from the UK, something which might become a lot more difficult and expensive when the Brexit is finally a fact. It genuinely amazes me how little Hasbro seems to be aware of this... Their European strategy seems to be almost non existent. Pure in numbers France and Germany have a potential customer base that's bigger than the UK. The whole EU is many times bigger and even bigger than the US market. And still Hasbro doesn't manage to take advantage of this and often fails to bring their products to potential customers in those countries?
News Post: Hasbro Applies For Snake Eyes Movie, Video Game, And Merchandise Trademarks In UK
I like that... Hasbro is preparing a good plan of attack for the upcoming movie...
I hope merch is everywhere like when ROC was out
News Post: Update: Hasbro Applies For Snake Eyes Movie, Video Game, And Merchandise Trademarks In UK And US
Odd since the original release date for the movie has come and gone you would think these would have already been filed.
Hasbro has a habit of applying for a trademark approximately a year before the movie release. This pattern is a regular one other than for delayed movie years.
But for Snake Eyes, they've applied before a year it's true, but they should have applied on October 2019.
Keep reading: Hasbro Applies For Snake Eyes Trademarks In US & UK - Page 2
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