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Speaking to the investors during Hasbro’s 2021 First Quarter Financial Results Conference Call, the toy giant stated that the company will raise toy prices to counter the rising raw material costs.

“Hasbro Inc (HAS.O) said on Tuesday it would raise prices of toys and games to counter higher raw material costs as the company sees surging demand for its Nerf blasters and board games from families spending more time at home.

Shares of the Monopoly maker, which late on Monday announced the sale of Entertainment One Music to Blackstone Group Inc (BX.N) for $385 million, rose 1% in morning trading.”

“Freight and input cost increases have become more pronounced over the past several months, and we have plans in place to help mitigate those costs, including price increases for the second half of the year,” Hasbro Chief Financial Officer Deborah Thomas said.

The toymaker, like most U.S. manufacturers, has had to contend with rising resin, packaging and metal prices, as well as soaring transportation costs due to high demand and supply disruptions caused by the COVID-19 pandemic.

It’s been a while since we heard something from the G. I. Joe Live Action Movie front. But this time, it’s not about what’s in the future.

Speaking to Uproxx, Director Jon M. Chu talked briefly about several mistakes made during his stay for G. I. Joe: Retaliation. Unlike Christopher Eccleston; who utterly despise his role on the franchise, Mr. Chu is proud and happy to be a part of it. In fact, he wishes that Retaliation could have been better.

Okay, so what specifically did you learn during G.I. Joe: Retaliation that helped you make Crazy Rich Asians?

Well, we had so many characters! I had to serve so many characters from the last movie. It was like, “this is a reboot but it’s also a sequel.” And I’m like what does that freaking mean? We want to redo this whole tone, but yet you’re giving me 18 characters I have to serve. And then we are bouncing around the world and I have to keep up with them. And we were in it and it was so hard to focus on somebody’s journey that we could root for. I mean, I love the movie, I just learned a lot about juggling multiple storylines in there and how to put your foot down when it becomes too much. So, you learn those lessons by the mistakes you make and you have to get better.

Jon M. Chu’s latest movie Crazy Rich Asians is out now with largely positive reviews. We wish the director the best.

Mr. Albert Ching from Comic Book Resources has shared a great piece chock full of info detailing the tie-ins we can expect to see stemming from First Strike and also gives us details on new ongoing Hasbro series. Mr. Ching also caught up with IDW Editor-in-Chief David Hedgecock, for further insight on First Strike — which sees Cobra invading Cybertron after targeting the race for termination, and the Transformers, G.I. Joe and M.A.S.K. uniting to save that world and Earth — and how it’ll affect the Hasbro action publishing line as a whole. Check it out –

IDW Publishing’s next Hasbro crossover is looming, and it looks to have an even bigger impact on the line than fans might have initially guessed. First Strike, which brings together Transformers, G.I. Joe, M.A.S.K. and more, gets going next week with a #0 issue from co-writers Mairghread Scott & David A. Rodriguez and artist Max Dunbar, also the creative team of the main six-issue First Strike miniseries which kicks off with twice-monthly issues in August.

Along with the imminent debut comes the news that some of IDW’s current licensed Hasbro books will end in August — due to a “seasonal” model and in-story changes brought by the events of First Strike. August will bring the last issues of G.I. Joe (with #9), M.A.S.K. (#10), Micronauts: Wrath of Karza (#5) and Rom (#14).

But those characters, naturally, aren’t going away for good — September sees a G.I. Joe: First Strike by Aubrey Sitterson and Ilias Kyriazis and a Micronauts: First Strike one-shot by Christos Gage and Chris Panda; October follows with a M.A.S.K.: First Strike one-shot from Sitterson and Kyriazis and Rom: First Strike from Christos Gage and Chris Panda. Additionally, a Optimus Prime: First Strike one-shot is scheduled for September from John Barber and Guido Guidi; Barber is joined by artist Guido Guidi in October for the Transformers: First Strike one-shot in October.

Then in November, a new series titled G.I. Joe: Unmasked (uniting G.I. Joe and M.A.S.K.) is set to debut in the wake of First Strike, and Rom & The Micronauts is slated for December. Transformers: Till All Are One will also end with July’s issue #12, as revealed recently by Mairghread Scott on her personal website, where she disclosed that she declined a First Strike follow-up for the series.

To get the scoop on what David Hedgecock had to share, make sure to check out the original article on CBR, then join us after the break for discussion already in progress!