Doors are open in Las Vagas for the 2023 edition of Licensing Expo. Hasbro is attending this year to celebrate their 100th anniversary.
The toy giant spoke briefly about G.I. Joe.
G.I. Joe x RSVLTS licensing agreement:
Coming this summer from pop-culture apparel brand RSVLTS are two fan-focused collections for Hasbro’s G.I. Joe and Transformers franchises. Featuring RSVLTS’ hallmark soft and stretchy button-down shirts, the collections offer several styles that prominently showcase major heroes, villains, and vehicles stemming from the classic comic book and action figure lines from every fan’s childhood.
Hasbro is also set to deliver a soundtrack for Transformers G1 with never-before-heard tracks. It is likely that the company will follow it up with G.I. Joe: A Real American Hero.
Hasbro x Sony Music Publishing and Magic Star (GLOBAL) – Hasbro has announced a worldwide administration deal with Sony Music Publishing to support the company’s entire portfolio of world-class fan and family brands. Additionally, Magic Star, The Orchard’s official global division of children’s and family entertainment, has been appointed as Hasbro’s global recorded music distribution partner.
You can read the full press release we’ve received, after the jump.