Hasbro has issued an official statement for the rebranding of their in-house television content production and distribution division; Hasbro Studios.
Titled as Allspark, the division is in charge of all TV animation content (Transformers, My Little Pony etc.) as well at live action programming (Power Rangers, Clue etc.).
“We are excited to refine our brand in the industry under the moniker ‘Allspark’, which is a fun homage to the life force in Transformers,” says Stephen Davis, Hasbro’s executive VP and chief content officer.
The official website is currently undergoing an update following the announcement. The URL is now updated as https://allspark.hasbro.com/ (formerly known as hasbrostudios.com).
Allspark is currently working on Season 2 of Transformers: Cyberverse, Zoids: Build Them To Life, Power Rangers: Beast Morphers and the final season of My Little Pony: Friendship is Magic.
You can check out the full press release, after the jump.
Allspark (formerly Hasbro Studios)
Rebranding as Allspark from Hasbro Studios, the company is returning to MIPTV with its new animated Transformers series Transformers Rescue Bots Academy.
“We are excited to refine our brand in the industry under the moniker ‘Allspark,’ which is a fun homage to the life force in Transformers,” says Stephen Davis, Hasbro’s executive VP and chief content officer.
The latest installment of the Power Rangers franchise, Power Rangers Beast Morphers will also be a highlight at the market for Allspark. Zoids, in which rebels team up with the titular mechanized beasts to battle a common enemy of tech-obsessed villains, is returning to the U.S. market with a brand-new series.
Back with fresh seasons are My Little Pony: Friendship is Magic (season nine) and Transformers: Cyberverse (season two).
“Whether it’s the emphasis on leadership and teamwork in Transformers or friendship and acceptance in My Little Pony, buyers know that these characters and stories resonate with viewers,” says Davis.