Following the acquisition of Backflip Studios which led to the creation of G. I. Joe: Strike, Hasbro has acquired another major company. This time it’s from the field of Animation.
Via a press release sent to us, Hasbro has stated that they now own Boulder Media Animation Studio who created several hit series including Danger Mouse and The Amazing World of Gumball.
“At Hasbro, we’re building our brands through storytelling, and today, we’re telling richer stories across more platforms than ever before,” said Brian Goldner, Hasbro’s Chairman, President and Chief Executive Officer. “We are also reinventing traditional modalities of animation production, both creatively and financially. With Boulder, we will deliver the highest quality animation that will engage our audiences with deep storytelling and great characters in a very cost-efficient manner.”
What’s so special about the press release is the fact that after many years the word “G. I. Joe” is back on the “About Hasbro”section. This is the first time the name appeared prominently after the hype of G. I. Joe: Retaliation and G. I. Joe: Renegades.
We don’t know what this means for the future, but now that there is a new G. I. Joe Animated Series down the line, this could be it.
Check out the full press release, after the jump.